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UD5017 Week 5 Revision Quiz Flashcards | StudBud
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UD5017 Week 5 Revision Quiz
UD5017 Week 5 Revision Quiz
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Flashcards
26 cards
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Practice quiz
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Questions
26
Answers
1
Which Liverpool player scored a long-range rocket against Bournemouth in Wednesday's EFL Cup tie?
Dominik Szoboszlai
Darwin Nunez
Mohammed Salah
Diogo Jota
2
Which is
NOT
one of the three main categories of digital media?
Search
Owned
Paid
Earned
3
PSG's digital strategy of pursuing
new geographic markets
represents which aspect of their "Ansoff's Matrix"?
Product Development
Diversification
Market Penetration
Market Development
4
Digital sports marketers can extend their digital products mix by adding the following:
Pay-Per-View Products
All of these
Subscription Products
Product Bundles
5
Which Chelsea player ranks first among his teammates this season for big chances created and key passes per 90?
Enzo Fernandez
Reece James
Raheem Sterling
Cole Palmer
6
Communications strategy relates to which of the 5S benefits of digital marketing?
Serve
Save
Sell
Speak
7
Francis Ngannou almost won in a split decision vs Tyson Fury on Saturday. Which round did he knock Fury down?
1st Round
3rd Round
10th Round
8th Round
8
"Appraise digital marketing concepts & analyse their effectiveness for the sports industry" is a
PRES1 learning outcome.
False
True
9
Digital Sports Marketers often create
fictional profiles
known as _________ that represent a particular target audience.
Demographic Segments
Personas
Target Markets
Digital Models
10
Which Man Utd player had the best goals to games ratio last season, being directly involved in a goal every 112 minutes?
Marcus Rashford
Antony
Bruno Fernandes
Alejandro Garnacho
11
In Week 4, we ran a report on
SocioViz
, which gave us some context on
which tactical digital model?
Revenue Model
Communication Model
Loyalty Model
Intermediary Model
12
Who is the Fantasy Premier League's most transferred in player for the upcoming game week 11?
Bryan Mbeumo
Eddie Nketiah
Heung Min Son
Douglas Luiz
13
A now famous headline in the Economist (2017) boldly stated:
"Never let ads write checks your website can't cash."
"You cannot buy engagement. You have to build engagement."
"The world's most valuable resource is no longer oil, but data."
"Content is the atomic particle of all digital marketing."
14
Monitoring comments, identifying influencers & spotting trends are all examples of ________
Social Listening
Content Marketing
Paid Media
Earned Media
15
In the
RACE framework
, which stage has the goal of
"prompting interactions to encourage subscribers & leads"
?
Reach
Act
Engage
Convert
16
In the RACE framework, what is the primary aim of the "Reach" stage?
Encourage repeat business
Optimize conversion rates
Grow audience through media channels
Retain loyal customers
17
The RACE marketing planning framework is structured around...
Customer service activities
Customer acquisition activities
Customer lifecycle activities
Customer advocacy issues
18
The
value advantages
that sports clubs can deliver ONLINE vs offline are known to marketers as their ________
Brand Equity
Insights Driven Marketing
The Marketing Mix
Online Value Proposition
19
Online customer chat
and
fan engagement rewards
are two examples of a club's ____________
Digital Brand
Core Benefit
Digital Product Design
Extended Digital Product
20
Rothery's (2008) remix of the 4Ps marketing mix replaced the word
"Product"
with the word ___________
Sell
Experience
Customer (wants)
Goals
21
A 360
o
view from a seat during match ticket selection helps fans in the
______ stage
of their
online buying process
.
Action
Decision
Needs Recognition
Evaluation
22
Which driver clocked the fastest lap in the 2023 Mexican Grand Prix last weekend with a time of 1:21.334?
Samoa
Lando Norris
Charles Leclerc
Lewis Hamilton
23
Content creators & social media executives are examples of how _______ can contribute to a club's 7Ps Marketing Mix.
Promotions
Processes
Physical Evidence
People
24
Q: Who became India's leading World Cup wicket-taker in the quarter-final match against Sri Lanka?
Shreyas Iyer
Mohammed Shami
Shubman Gill
Virat Kohli
25
Your
PRES1 presentation time
is 10 minutes with a couple of minutes of Q&A
True
False
26
Which player has combined with Harry Kane for the most goals (5 in 13 games) for Bayern Munich so far this season?
Joshua Kimmich
Thomas Muller
Leroy Sane
Jamal Musala
