Which of the following brands are positioned on product attributes?

Volvo - Safety and Responsibility

Which of the following activities relate to the marketing function?

Research, Communication, Product Management & Sales.

Which of the following factors are considered as internal sources of market research?

Annual Sales Reports, Competitor information & website data.

What is the process reflected on the diagram above?

Consumer buying decision process

What is the primary function of Market Targeting?

Identify & evaluate market segments & select target markets.

Which of the following are considered as major variables for segmenting consumer markets?

Demographic, Psychographic,Behavioural & Geographic.

Psychographic segmentation is most appropriate for which of the following product/services?

Airline service offering holiday packages to multiple places, Banks offering housing loan facilities.

Which of the following reflects the Porter's Five Forces that influence marketing decisions?

Suppliers, Buyers, Competitors, Substitutes & New Entrants.

Which of the following answers specify the stages covered in the diffusion of innovation model.

Innovators, early adoptors, early & late majority & Laggards

studbud

Introduction to Sales and Marketing concepts

15 termsStudBud Administration2 plays

To demonstrate the understanding of the role of sales and marketing in an organisation.

Flashcards15 cardsFPractice quizPHost liveL

Questions 15

Answers

1
Which of the following factors constitute the macro environment of an organisation
Political, Legal and Economic
Answers 2 & 3
Technological, Environment & Socio-Cultural
Political & Legal
2
Which of the following techniques are symbolic of qualitative research?
Online Surveys
Indepth Surveys
Placement Test
Focus Group Discussions
3
What is the technique marketers use to see how brands are positioned relative to competition?
PESTEL
Perceptual Maps
SWOT Analysis
BCG Matrix
4
Which phase links to the introduction of the marketing mix (4 P's) and consumer behaviour?
Product Orientation
Consumer Orientation
Sales Orientation
Production Orientation
5
Which of the following brands are positioned on product attributes?
Dove Shampoos - travel pack
Avis Rental Cars- we are no: 2, so we try harder!
Colgate Sensitive - reduces pain
Volvo - Safety and Responsibility
6
Which of the following activities relate to the marketing function?
Communication, Finance, Human Resource and Supply Chain.
Marketing Planning, Finance, Product Management & Sales
Information Technology, Marketing Planning, Research & Sales
Research, Communication, Product Management & Sales.
7
Which of the following factors are considered as internal sources of market research?
Annual Sales Reports, Competitor analysis & market share.
Nielson retail audits, Competitor analysis & data mining.
Annual Sales Reports, Competitor information & website data.
Brand audits, website data & competitor analysis.
8
What is the process reflected on the diagram above?
Research development process
Business buying decision process
Business and Consumer buying decision process
Consumer buying decision process
9
What is the primary function of Market Targeting?
Evaluate & select target markets.
Identify segmentation variables.
Identify & evaluate market segments & select target markets.
Identify appropriate target segments.
10
In a SWOT Analysis which two factors are considered as external factors?
Opportunities & Threats
Strengths & Weaknesses
Strengths & Opportunities
Weaknesses & Threats
11
Which of the following are considered as major variables for segmenting consumer markets?
Demographic, Psychographic,Behavioural & Geographic.
Demographic, Psychographic, Product and Customers
Demographic, Organisation type & Geographic location.
Geographic location, Organisation type, Product & Customers
12
Which of the following are considered as basic market targeting strategies?
Concentrated Strategy
Differentiated Strategy
All of the above
Undifferentiated Strategy
13
Psychographic segmentation is most appropriate for which of the following product/services?
Airline service offering holiday packages to multiple places
Supermarkets selling commodity products
All of the above
Banks offering housing loan facilities.
14
Which of the following reflects the Porter's Five Forces that influence marketing decisions?
Suppliers, Buyers, Competitors, Substitutes & New Entrants.
Suppliers, Buyers, Competitors, Legal & Socio-cultural.
Intermediaries, Buyers, Political, Economic & New Entrants.
Suppliers, Buyers, Political, Substitutes & Socio-cultural.
15
Which of the following answers specify the stages covered in the diffusion of innovation model.
late majority & laggards.
Innovators, early majority, late majority, laggards.
Innovators, early adoptors, early & late majority & Laggards
Innovators, early adoptors & early majority.

Introduction to Sales and Marketing concepts Flashcards | StudBud