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Fashion Merchandising mid-term review 2 Flashcards | StudBud
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Fashion Merchandising mid-term review 2
Fashion Merchandising mid-term review 2
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Flashcards
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1
Age, income, education, sex, race.... is which segmentation?
geographic
psychographic
behavioral
demographic
2
A trade deficit is?
overstock
imports exceed exports
pure competition
exports exceeds imports
3
What is.....price, product, place, promotion?
sells techniques
market watch
market concepts
marketing mix - 4ps
4
Which designer won the first Coty award in the 1940s?
Norman Norrell
Jean Patou
Cristobal Balenciago
Christian Dior
5
Which utility deals with having an item available all year long?
place
form
information
possession
6
When price of a product or service increase, demand will.....
remain the same
stay the same
decrease
increase
7
What country exports fine home crafted apparel but accepts no imports?
India
Vietnam
china
Mexico
8
Prosperity, recession, depression, __________________
recovery
remission
retention
down turn
9
Which is NOT a speciality store?
Bath & Body Works
Claires
Belk
Victoria Secret
10
introduction, rise, _______________, decline, obsolescence
growth
recession
fallen
peak
11
Manufactured fiber....
leather
acetate
flax
fir
12
womenswear, menswear, accessories.....
misses
youth
household
infant & children
13
Which is a classic style?
bell bottoms
stirrup pants
hot pants
blazer
14
Which is NOT a type of weaving...
overhand
plain
twill
satin
15
Home shopping Network and QVC are:
mail-order retailers
discount stores
television retailers
boutiques
16
Natural fibers derived plants are?
cellulosic
protein
noncellulosic
manufactured
17
cotton, wool, flax.....
silk
polyester
nylon
rayon
18
texile, apparel manufacturing, retail,.....
trade publication
wholesale
auxiliary
consumer
19
made from the Angora goat.....
Mohair
cashmere
flannel
silk
20
Bias, warp, weft, loom....deals with what?
sewing
weaving
finishing fabric
non-woven