Home Library Explore SAT

Home Library Explore SAT

DM RVN QZ UG W1-3 Flashcards | StudBud

Explore/DM RVN QZ UG W1-3

DM RVN QZ UG W1-3

10 terms·StudBud Administration·26 plays

DM QUIZ W1-3 UG

Flashcards10 cardsFPractice quizPHost liveL

Questions 10

Answers

1
What does the "Internet of Things" (IoT) refer to
A social network for technology enthusiasts
A website cataloguing all internet-connected products
A system of connected devices that can transfer data
The physical infrastructure of the internet
2
What type of media includes publicity generated through public relations?
Owned Media
Earned Media
Paid Media
Shared Media
3
What is a challenge of digital media?
It's too slow to implement
Errors can go viral quickly
Lack of targeting options
It is too inexpensive
4
What marketing strategy ignores segments and goes for the whole market?
Micro Marketing
Segmented Marketing
Mass Marketing
Niche Marketing
5
What is "Permission marketing" related to?
Requiring employees to get permission before posting on social media
Following rules that allow customers to opt out
Marketing only to people who have given permission
Getting customers' permission before selling their data
6
A Customer 'avatar' is a fictional representation of your ideal customer
True
False
7
What is brand positioning?
The physical location of products in a store
The number of social media followers
How marketers want customers to think and feel about a brand
The price point of a product
8
What does IMC stand for in marketing?
Internet Marketing Concepts
International Marketing Coalition
Interpersonal Marketing Connections
Integrated Marketing Communications
9
Which of these is NOT part of the original 4Ps of the Marketing Mix
Price
Place
People
Product
10
B2B stands for "Brand to Business" in marketing
True
False