A target audience is...

the group of people toward which an argument is directed

Using ETHOS in persuasion

uses a credible person, organization, or celebrity

The CLAIM in a persuasive paper is

the writer's position on an issue

Persuasion as a genre of reading and writing serves what purpose -

allows writers a way to convince others of their position

LOGOS as a persuasive technique

uses logic and reasoning, statistics and data

It is important to understand both sides of an argument because...

it can help to strengthen my own argument

When reading a political cartoon, think about -

the social issue being discussed

predicting what the "other side" will say and refuting it

How is a persuasive speech different from written persuasion?

you can use body language in a speech

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Persuasion

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Questions 15

Answers

1
A target audience is...
a group of people who get angry at commercials
the group of people toward which an argument is directed
people not expected to buy a product
statistics, examples, and quotes
2
A sad, lonely puppy is shivering in the cold. Which appeal technique is being used?
LOGOS
PATHOS
TARGET AUDIENCE
ETHOS
3
Political cartoons and use of caricature persuade through -
using literal descriptive techniques
using metaphors and humor
using serious writing strategies
yelling at the reader
4
Using Taylor Swift in a Coca-Cola ad is an example of which persuasive technique?
PATHOS
ETHOS
CLAIM
LOGOS
5
Using ETHOS in persuasion
uses lots of facts and statistics
uses emotional appeals
is a waste of my time
uses a credible person, organization, or celebrity
6
The CLAIM in a persuasive paper is
the writer's position on an issue
the support and examples
the topic sentence
using personal credibility to convince
7
PATHOS as a persuasive technique uses
logical appeal
emotional appeal
expert opinions
lots of data and statistics
8
Including lots of numbers and researched data to back up my claim is using which technique?
COUNTER ATTACK
PATHOS
LOGOS
ETHOS
9
Persuasion as a genre of reading and writing serves what purpose -
allows writers a way to convince others of their position
encourages people to fight with one another
allows writers a way to entertains
gives factual information only
10
LOGOS as a persuasive technique
uses logic and reasoning, statistics and data
uses emotional appeals
uses credible people or celebrities
just makes me angry
11
It is important to understand both sides of an argument because...
I can manipulate people that way
It can weaken my argument
It doesn't help to understand both sides
it can help to strengthen my own argument
12
What is the PURPOSE of persuasive writing, ads, or speeches?
to inform
to entertain
to lull the reader to sleep
to convince
13
When reading a political cartoon, think about -
the social issue being discussed
the literal aspects of the picture
the quality of the drawing
nothing
14
COUNTERARGUMENT is
using emotional appeals to convince
never admitting that there's another side to your topic
predicting what the "other side" will say and refuting it
trying to convince through manipulation of information
15
How is a persuasive speech different from written persuasion?
the speaker can't express emotions while speaking
you can use body language in a speech
written persuasion is more exciting than a speech
you can't understand the tone as well in a speech

Persuasion Flashcards | StudBud