What is the biggest challenge that most social media practitioners have?

Getting executive buy-in for social ideas

Why do you need to develop a business case for a new social monitoring technology?

To outline the expected value/set the expectation of how it'll be valuable

Which of the following is NOT a benefit of having a social media strategy?

Social media helps you send better emails

Which KPIs demonstrate engagement?

Sharing/Retweets, Likes/Favorites

What is a social media audit?

A hard look at the data from your socials & conversations about your brand

What is social selling the inbound way?

providing value by offering content and answering questions

Why should you be careful about monitoring competitors?

Easy to lose sight of your own strategy

Which of the following would not contribute to ad fatigue?

using same ad image for over a month

What did fashion brand Burberry do to revolutionize how marketers use social media?

Invited fans to share photos of their trench coat

When it comes to social listening, how do you know which social networks to start with?

Start with the social networks your buyer personas use

Why should you trust the influencer and give them creative license?

They understand their audience and what they want

Why are hashtags helpful?

To track campaigns, and to influence the creation of user-generated content

What do senior leaders care about when it comes to your social media plan?

Competitive Advantage & Customer Satisfaction

You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?

Position your program as an experiment or pilot

How can social media listening increase customer advocacy?

responding to positive and negative posts show you are listening

Why is content moderation important for user-generated campaigns?

to engage the community and reward efforts of customers

If you don’t have your ___ in mind as you’re developing content & social campaigns, then you aren’t using social well

business goals & buyer personas

Which one of the below choices is NOT a reason you should be measuring your social media ROI?

Show influencers how enticing it would be to work with your company

studbud

Social Media Certification

91 termsStudBud Administration143 plays

Imported from external platform

Flashcards91 cardsFPractice quizPHost liveL

Questions 91

Answers

1
The distinct & steady personality or style of your brand is
Voice
Identity
Mood
Personification
2
80% of your social media content should promote your brand, 20% should be content that interests your customers
False
True
3
It’s not a good policy to delete all negative comments.
True
False
4
Brands have legal ownership over content that users generate about their brand
False
True
5
You should use experiments on social media as part of your strategy
False
True
6
It’s necessary to conduct a social media audit every 2–3 years.
False
True
7
When developing your brand’s tone, _______ is key.
Context
Personality
Timing
Budget
8
What is the biggest challenge that most social media practitioners have?
Developing the right amount of content
Getting executive buy-in for social ideas
Hiring the right number of people
Retaining customers
9
Social media helps people stay informed
False
True
10
Why do you need to develop a business case for a new social monitoring technology?
After the investment, you can go back and see whether it worked
Professionals need to be able to analyze and communicate ROI
Technology is expensive and difficult to determine ROI
To outline the expected value/set the expectation of how it'll be valuable
11
True or false? Canned messages are a quick and easy way to reach a wide audience in social media
False
True
12
Social content is only used during the attract and delight stages of the inbound methodology.
True
False
13
The _ stage focuses on creating message maps and listening protocols on social media.
response
recovery
crisis
preparation
14
Which of the following is NOT a benefit of having a social media strategy?
Social media is a key driver for word-of-mouth marketing
Social media helps you expand your other marketing efforts
Social media helps you send better emails
Social media helps you attract buyers
15
Which KPIs demonstrate engagement?
Sharing/Retweets
Direct sales revenue from social media
Likes/Favorites
Customer satisfaction
16
A(n) ________ outlines guidelines and best practices for employees to follow on social media.
advocacy plan
employee stipend
crisis plan
social media policy
17
What is a social media audit?
A way to reach your customers in unprecedented ways
A hard look at the data from your socials & conversations about your brand
A method to direct your audience as to how they can converse with you
A took to look for unhappy customers of a competitor & reach out
18
What is social selling the inbound way?
providing value by offering content and answering questions
supplementing social with digital ads
following all customer social channels
DMing a new follower to go to company website
19
Jumping onto an unrelated hashtag to promote your material is spammy.
False
True
20
Why should you be careful about monitoring competitors?
Competitors aren't why people don't buy your product
Easy to lose sight of your own strategy
Competitor will know and be offended
Should only be used in highly competitive markets
21
The longer your social posts, the more likely that content will be seen and re-shared.
False
True
22
Which of the following would not contribute to ad fatigue?
using same ad image for over a month
offering the same ebook for two months straight
using only Facebook for advertising
All would contribute to ad fatigue
23
What did fashion brand Burberry do to revolutionize how marketers use social media?
PR campaign
Invited fans to share photos of their trench coat
Facebook campaign
Used famous influencers
24
It’s always better to target your ads towards as broad a group of people as possible.
True
False
25
“Facebook Ads is great for targeting based on , while Google Ads targets based on your audience’s _.
interests; intent
location; goal
buyer stage; interests
problems; ideas
26
The Holistic model is the most common social team structure used by organizations today.
False
True
27
Which of the below is not one of the five types of social media models?
Hub & Spoke
Holistic
Dandelion
Distributed
28
When it comes to social listening, how do you know which social networks to start with?
Facebook has over two billion monthly active users, so start there
Create an account on all & see which ones your audience gravitates towards.
Start with the social networks your buyer personas use
If you haven’t started your social presence by now, it’s too late
29
True or false? A buyer persona is as important as business objectives when developing a social media strategy.
True
False
30
Why should you trust the influencer and give them creative license?
They’re famous
They might enlist their famous friends to help your brand
They might sabotage your brand if you don’t let them do things their way
They understand their audience and what they want
31
To choose the right social media tool, think about your business goals, then narrow down your choices
False
True
32
Simon Sinek says that people want to buy what you have. They don’t care about what you believe.
True
False
33
Why are hashtags helpful?
To keep track of ephemeral content that disappears
To demonstrate to executives the power of organic reach
To track campaigns, and to influence the creation of user-generated content
All of the above
34
Why should you talk directly with your social followers and prospects?
improve reputation
all of the above
build your brand
increase customer loyalty
35
If you’re posting the same content across different channels, make sure you post them simultaneously
False
True
36
What do senior leaders care about when it comes to your social media plan?
Sentiment & Clickthrough Rates
Competitive Advantage & Customer Satisfaction
Number of social followers & Sentiment
Compeitive Advantage & Click-through Rates
37
One-to-one engagement doesn’t result in customers spending more.
False
True
38
Humanizing your brand gives you a competitive edge because people like making connections & relatability
False
True
39
Curating content means publishing someone else’s content as if it were your own.
True
False
40
Posting curated content on social shows your audience you’re committed to:
Posting only your own content.
Creating original content.
Creating value for them.
Re-posting all the content that they share with you.
41
You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?
Position your program as an experiment or pilot
Consider industry research to back up your plan
Create a robust PowerPoint with statistics to back up your plan
Research the costs of agencies that can do the work
42
How can social media listening increase customer advocacy?
responding only to negative social posts shows you care
responding to posts within one hour shows you are savvy
responding only to positive social posts shows you are great
responding to positive and negative posts show you are listening
43
Social listening can help you find leads
True
False
44
Why is content moderation important for user-generated campaigns?
to copy content for use on website
none of the above
to engage the community and reward efforts of customers
to police incorrect usage of brand logos
45
KPIs should be revisited every 18 months
True
False
46
Selling to prospects by messaging them on Facebook could be seen as invading their private space.
True
False
47
If you don’t have your ___ in mind as you’re developing content & social campaigns, then you aren’t using social well
revenue targets
business goals & buyer personas
competitors
budget
48
Which one of the below choices is NOT a reason you should be measuring your social media ROI?
Understand and measure brand reputation/ gain control of that conversation
Prove the value of social media within your organization.
Show how social media can impact all departments
Show influencers how enticing it would be to work with your company
49
Which KPI is most likely to be a vanity metric?
Retention and loyalty
ROI
Reach
Engagement
50
In what stage of the buyer’s journey would an advertisement for a free trial of your product be most appropriate?
Consideration stage
Evaluation stage
Awareness stage
Decision stage
51
Your campaign should also help the influencer build authority and further their own content or reach.
False
True
52
Why do stakeholders matter as you begin to develop your team structure?
stakeholders help plan for the future
stakeholder needs may be the same as your needs
stakeholders help decide if you do social advertising
stakeholders help determine how social media will change in the future
53
When you use language in your social responses that is too casual, you lose the respect of your audience.
False
True
54
Responding to social posts—whether they’re positive or negative— shows that you’re listening & customers feel heard
True
False
55
Which network has the longest life for a piece of content?
Pinterest
Instagram
Facebook
Twitter (X)
56
The number of leads you generate that actually become paying customers is known as your ________.
average revenue
average conversion rate
average lifetime value of a customer
average lead-to-customer rate
57
Customer feedback, whether positive or negative, helps sales people and product teams better solve for customer needs.
False
True
58
A channel takeover, like letting an influencer run your Instagram or X for a day, is a good idea for brands.
False
True
59
On which social network should you share content most frequently?
Facebook
Twitter (X)
LinkedIn
YouTube
60
Fill in the blank: Instagram stories are a great way to _____________
demonstrate complex concepts quickly and easily
deliver video podcasts
drive traffic and engagement
directly message a customer to answer a question
61
To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.
False
True
62
Photos, infographics, animated GIFS, and illustrations are all
written content
best practices
social platforms
visual images
63
“Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
False
True
64
Why are UTM parameters so valuable to your social listening and monitoring program?
They track who initially shared my company’s content out on social media.
They help my pages load faster via social networks.
They’re really just a nice-to-have for big marketing campaigns.
They let you track where traffic is coming from on social media.
65
Which of the following is NOT a type of influencer?
Content Creator
Local
Attorney
Industry
66
You bid $5 for a Facebook ad, the next highest bidder bids $3. You will pay
3.01
3.00
5.00
2.99
67
Evaluating how each member did in the crisis along with analyzing the reactions & KPIs is during the response stage
True
False
68
A buyer persona is as important as business objectives when developing a social media strategy.
True
False
69
12% of people generate 70% of the impact online.
False
True
70
Developing content on the fly for local, national, or global events happening online or offline is
Geographic segmentation
An approach for online events only
Real-time marketing
User generated content
71
What is NOT a way that a brand can see financial gain from doing social customer service?
Less returns as individuals do more self-service via social media
Increased sales
Saving money on call center interactions
Using a social media agency to deliver content to customers
72
How can social media monitoring inform your sales and product teams?
customer feedback helps better solve for customer needs
sales team can listen to closed deals
product team can explain features
competitor material can be copied
73
A hard look at the data from all your social accounts and the social conversations about your brand and your competitors
Social media monitoring
Social media audit
Social media listening
Social media software
74
What is NOT an example of a social media crisis?
A celebrity posting an update that sparks outrage
A hack into a Twitter account for a major brand
These are all examples of a social media crisis
Employees going rogue on social media
75
What is the main benefit of using animated GIFs in social content?
they are more likely to be shared
they help show you are culturally in touch
they help you make light of serious content
they help you demonstrate complex concepts
76
Social listening centralizes conversations about your brand for you to join; social monitoring measures reputation
True
False
77
Which of the below is NOT one of the three factors determining how an influencer can impact behavior?
Recognition
Relevance
Reach
Resonance
78
What should you do if your competitor has a big public blunder? (bad PR!)
Show empathy and maintain a helpful approach
Tell followers your brand would never do that
Stay silent and make sure your company is safe
Use as an opportunity to follow up on negative posts
79
Why would you want a service to help you manage and discover influence?
To identify individuals who have the biggest following & social clout
To determine which channels are the most important
To help you discover what hashtags are working the best
To know what type of customer information to regularly monitor
80
Commissions for celebrity influencers are generally 5% of the sale.
True
False
81
A(n) __ outlines guidelines and best practices for employees to follow on social media.
social media policy
brand guidelines
advocacy plan
crisis plan
82
Which type of influencer might be primarily behind the scenes in your marketing campaign?
Local
Micro-influencer
Content creator
Celebrity
83
During a social media crisis, what’s an action you should avoid?
Creating a blog post to address the situation as needed
Assessing the planned blogging and campaign schedule for appropriateness
Pausing marketing emails
Sending out promotional sponsored posts and tweets during a crisis
84
A social media audit shows that your competitor is using live video successfully. You should
Invest all of the marketing budget into live video
Immediately start doing live video on every channel
Give up – they’ve already won the space
Test out live video on different channels & see how your audience responds
85
Which one of the following is NOT a way that UGC can help marketers?
Provide social proof and amp up your credibility
Boost SEO
Enable you to get past ad blockers
Provide deep insight into the effectiveness of your content mix
86
Asking for reviews is something you should never do in social media.
False
True
87
Which of the following is NOT an example of active language you should use on a call-to-action?
Subscribe Here
More here
Watch
Donate
88
An ad for your upcoming webinar on network security should lead people directly to ___________.
a landing page where they can quickly sign up for the webinar
a blog post on network security
your home page
your About Us page
89
A service level agreement (SLA) refers to how much time passes between when a customer reaches out & company response
True
False
90
Which of the two are the most important when developing content and social campaigns?
Business goals & buyer personas
Expected Sales & Actual Sales
Competitors & revenue
Budget & ROI
91
How much of the buyer’s journey is digital?
52%
90%
67%
20%

Social Media Certification Flashcards | StudBud