Marketing Chapter 19.1 Quiz

Which of the following is NOT an example of a direct mailing?

Which of the following is NOT an advantage to Radio advertising?

The average person is exposed to how many advertisements per week?

Which of the following is NOT a type of Media?

Which of the following is NOT an advantage of Newspaper advertising?

Newspapers can not offer different neighborhood sections within the same city.

Which of the following are examples of online advertising?

Which is not a reason specialty media items are successful?

Magazines are distributed locally, regionally or nationally.

Media is the agencies, means or institutions used to convey advertising messages..

Which of the following is NOT an example of transit advertising?

Broadcast media includes television, radio and social media.

Over a lifetime, how long will the average person spend watching TV?

Media planning is the process of selecting print media thats best suited for a product/service.

Hats, pens, calendars, mugs, t-shirts and inexpensive cars are all examples of specialty media.

Institutional advertising can introduce a business,change a comp. image & promote new products

The 2 main types of advertising are?

Which of the following is a disadvantage to TV advertising?

Radio advertisers can easily target their audience based on the channel they advertise on.

Which of the following is NOT an advantage of Magazine advertising?