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MAR Introduction to Marketing Full Unit Flashcards | StudBud
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MAR Introduction to Marketing Full Unit
MAR Introduction to Marketing Full Unit
20 terms
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StudBud Administration
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8 plays
Test your knowledge on the key concepts and functions of marketing
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
Which function involves logistics?
Distribution
Selling
Financing
Promotion
2
Which function involves customer service?
Promotion
Financing
Selling
Distribution
3
Which function involves budgeting?
Financing
Promotion
Selling
Distribution
4
What is the purpose of promotion?
Design products
Set prices
Distribute products
Inform and persuade
5
Which function involves direct sales?
Pricing
Selling
Distribution
Financing
6
How does financing support marketing?
Designs products
Promotes brands
Funds operations
Sets prices
7
What is the role of financing?
Design products
Support marketing activities
Promote brands
Set prices
8
What is the role of distribution?
Deliver products
Design products
Set prices
Promote brands
9
How does distribution impact sales?
Sets prices
Designs products
Ensures product availability
Promotes brands
10
Which function involves product design?
Distribution
Product/Service Management
Pricing
Financing
11
How does selling create value?
Sets prices
Designs products
Meets customer needs
Promotes brands
12
Which function involves inventory management?
Product/Service Management
Financing
Pricing
Promotion
13
Which function involves advertising?
Selling
Distribution
Promotion
Financing
14
What is market segmentation?
Setting a price
Dividing a market
Promoting a brand
Creating a product
15
How does promotion create value?
Distributes products
Informs customers
Sets prices
Manages inventory
16
How does pricing affect demand?
Influences buying decisions
Promotes brands
Distributes products
Designs products
17
What is the goal of pricing?
Increase inventory
Maximize profit
Reduce costs
Enhance design
18
How often do you shop online?
Never
Sometimes
Often
Rarely
19
Which function involves customer feedback?
Distribution
Marketing Information Management
Selling
Financing
20
Which function involves market research?
Selling
Distribution
Financing
Marketing Information Management
