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Marketing Fundamentals Flashcards | StudBud

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What is the purpose of promotion?

What is e-commerce?

Marketing Fundamentals

13 terms·StudBud Administration

Test your knowledge on the basic concepts and strategies of marketing, from target markets to distribution channels.

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Questions 13

Answers

1
What is e-commerce?
In-store sales
Door-to-door sales
Online sales
Phone sales
2
What is the purpose of promotion?
Limit sales
Increase prices
Inform customers
Reduce costs
3
Which is a traditional distribution channel?
Producer to friend
Producer to competitor
Producer to retailer
Producer to employee
4
What does a target market consist of?
Random people
Similar customers
All buyers
Employees
5
What is the goal of distribution?
Low quality
Limited reach
Cost efficiency
High prices
6
Why segment a market?
To confuse buyers
To reduce costs
To increase sales
To limit options
7
Which is a market segmentation type?
Random
Geographic
Singular
Universal
8
What is a niche market?
All consumers
Broad audience
Narrow segment
Random buyers
9
What is mass marketing?
Targeting everyone
Targeting a few
Targeting none
Targeting employees
10
What does product positioning involve?
Product size
Product weight
Product color
Product image
11
True or false: Marketing is just selling
True
False
12
Which is a promotional strategy?
Designing
Shipping
Advertising
Manufacturing
13
Which is part of the marketing mix?
Building
Employee
Product
Weather