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Advertisment quiz Chapter 6 Flashcards | StudBud

Explore/Advertisment quiz Chapter 6

Advertisment quiz Chapter 6

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Advertisment quiz chapter 6

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Questions 8

Answers

1
Formal researched used by the marketing department for strategic planning is called
Marketing prospect
Marketing perceptions
Marketing evaluation
Marketing research
2
How many steps make up the "Uses of research"?
6
7
8
5
3
Which one is NOT a common method used to gather information about the market place
Content Analysis
Competitive Analysis
Marketing Communication Audit
The Brand Communcation
4
What is the purpose of Media research?
Conducting inforal research on your own
ends with consumer research questions
gathers information about all possible media and marketing
researching media outlets
5
The objective of Consumer insight research is to
puzzle out key consumer insight that will move the audience
to get inside of consumers minds to take advantage of them
To understand the association of feelings with consumers
get info as to how consumers are motivated to do anything
6
Which term does not deal with Evaluation research?
Aided and unaided recognition
Copytesting
Pretesting
Proof reading
7
Which of the following is not a "Use of Research"
Brand information
Consumer behavior
Market Information
Consumer insight research
8
In message development research, concept testing is
a "work in progress' type of evaluation
testing unethical concepts
testing the small idea before the big idea with concepts
conducting interviews to help make the concept better