Once an SME has entered a foreign market..., should it...

Set up a continued programme, although costly?

One way to express 'marketing' is:

creating, communicating, and delivering value

Regiocentricity of Global marketing:

groups of similar markets (regions) with similar characteristic features

DESDEMONA is a useful acronym for internationalization and includes...

Decide Enter; Selection; Design Entry; Marketing Objectives; Needed Action

One disadvantage of true global marketing is:

Tends to satisfy the majority, rather than delight the minority

There are five alternative concepts under which organizations design and carry out their marketing strategies:

production, product, selling, marketing, societal marketing

For most small and medium-sized enterprises (SMEs) Market Research is important, because...

Need to know how adapt the Marketing Mix, Most conduct none

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Global Marketing Week TWO

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Questions 10

Answers

1
Who coined the phrase 'globalization'
Theodore Roosevelt
Theodore Levitt
Theodore 'Ted' Hopping
Theodor Lovitt
2
Marketing Research is the objective identification and systematic, collection, analysis, dissemination of information
to Improve Customer Relations (CRM)
To Improve decision-making
To Defeat the Competition by spending more on Promotion
To Organise Staff Away Days
3
Once an SME has entered a foreign market..., should it...
Subscribe/Purchase 'omnibus studies'
Discontinue any research as unnecessary?
Set up a continued programme, although costly?
Continue Market Research but only Secondary (less expensive)?
4
One way to express 'marketing' is:
creating, communicating, and delivering profit
creating, communicating, and delivering value
creating, communicating, and delivering valuable assets
Creating Valuable Advertising and delivering it to the right Target Market
5
Regiocentricity of Global marketing:
groups similar markets (with same or similar languages)
attempts to divide the world into new regions based on rivers
groups similar markets (with similar characteristics of religion)
groups of similar markets (regions) with similar characteristic features
6
Ted Levitt's Marketing Myopia concepts asks:
What business are you in?
What could ruin your business?
What business are you NOT in?
What has your business always been?
7
DESDEMONA is a useful acronym for internationalization and includes...
Decide Enter; Selection; Design Entry; Marketing Objectives; Needed Action
Decide Enter, Strategy; Design Entry; Marketing Objectives; Needed Action
Decide Enter; Selection; Design Entry; Marketing Objectives; Advertising
Decide Enter, Support staff; Design Entry; Marketing Objectives;
8
One disadvantage of true global marketing is:
Tends to ignore the majority, and rejects the minority.
Tends to satisfy the majority, rather than delight the minority
Does not respect Consumer product and service needs
Consumers always respond to marketing mix elements, i.e. advertising
9
There are five alternative concepts under which organizations design and carry out their marketing strategies:
production, product, selling, marketing, societal marketing
profit centres, product, selling, marketing, bottom-line
production, selling, marketing, societal marketing
production first , production last, production, production & sales
10
For most small and medium-sized enterprises (SMEs) Market Research is important, because...
Need to understand dietary habits
Need to know how adapt the Marketing Mix
Need to understand tastes in music
Most conduct none

Global Marketing Week TWO Flashcards | StudBud