Sports Marketing Chapter 3

Sports Marketing is the promotion of sports and finding a sponsor for the next game.

Since the formation of this, new basketball stars such as Lisa Leslie have emerged. 

ranked sixth among industries in size in billions of dollars

Professional athletes may be paid by corporations as well as by the team organization. 

Involves nontraditional methods of athletic competition

Olympic games for people with developmental disabilities

Only amateur athletes are allowed to compete in the Olympics. 

Which of the following can be considered an amateur recreational sport

One of the most influential people in sports marketing was Bill Veeck.

all of the marketing activities designed to satisfy the needs and wants of sports consumers

High school, college, and recreational players are considered amateur athletes.  

Which of the following is a career in sports marketing?

These games were first organized for WWII veterans with spinal cord-related injuries. 

Which of the following is a woman's Olympic event?

encourage popularity of specific sports

The NCAA was formed to negotiate college athletes' financial contracts. 

national organization that governs college athletics

known as football in many countries outside the United States

This collegiate ranking has an important economic impact on schools. 

a person who does not get paid to play sports

athlete who receives a salary

laws that ban gender discrimination in schools that receive federal funds

Sports marketing is a growing industry that involves action, creativity, and dedication. 

Since the enactment of Title IX of 1972, the number of girls competing in sports has increased

In the 80s, the skateboarders and snowboarders of Gen X helped launch this new style of sport

Which of the following pertains to a professional athlete?

Which of the following is a function of sports marketing?  

Which of the following is an international sporting event?