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SE Quarter One Test Flashcards | StudBud
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SE Quarter One Test
SE Quarter One Test
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Get ready to take the Sports Marketing end of quarter test!
Flashcards
52 cards
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Practice quiz
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Host live
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Questions
52
Answers
1
What is the definition of goods?
Necessities
Tangible products
Intangible products
Desires
2
The Four P's of Marketing are?
Place, Potential, Profit, Price
Price, Plans, Profit, People
Product, People, Plans, Profit
Product, Price, Place, Promotion
3
Is producing a movie content or delivery of entertainment?
Content
Delivery
4
Sports tickets are an example of what?
Services (intangible products)
Wants
Goods (tangible products)
Needs
5
The Fifth P is?
Profit
Potential
Possibility
People
6
Are more or less people participating in sports and entertainment today?
Less
More
7
Decisions about Product include?
Features, brand name, and packaging
Sales discounts
Promotions
Brand name and discounts
8
Marketing focuses on?
Building better products
Satisfying customers' needs and wants
Acquiring customers
Saving money
9
What is exchanged for the product is called?
Product/Service Management
Promotion
Price
Possibilities
10
Which kind of income is the focus of marketing?
Discretionary income
Taxable income
Basic income
Social security income
11
Non-personal communication with customers is?
Market Planning
Marketing Mix
Publicity
Promotion
12
Psychographics is grouping people with similar?
Fears
Income and education level
Attitudes, values, and opinions
Marital status
13
Placing products in movies is?
Marketing of entertainment
Marketing through entertainment
14
Getting products from producers to customers is?
Pricing
Market Planning
Product/Service Management
Channel Management
15
How companies tell potential customers about their product is called?
Market Planning
Promotion
Place
Product Literature
16
Name two types of customer research.
Traditional and new media
Primary and tertiary
Primary and post-primary
Primary and secondary
17
Where did sports marketing start?
Hockey game
Baseball game
The Olympics
Track and Field meet
18
Marketing Information Management is also called what?
Data Collection
Market Research
M.I.M.
Market Analysis
19
Money left over after paying basic living expenses?
Extra income
Monetary income
Basic income
Discretionary income
20
The P in R.I.P stands for Promotion?
True
False
21
Do sports or entertainment focus on both content and delivery?
Sports
Entertainment
22
Segmenting a market based on where people live?
Behavioral
Demographics
Psychographics
Geographics
23
The sports and entertainment is one of the largest and fastest growing in the U.S.
True
False
24
Advertising jerseys for sale is ....
Marketing through sports
Marketing of sports
25
Which of the Marketing Functions determines strategy?
Market Analysis
Market Research
Market Planning
Customer Analysis
26
The specific part of the market the company focuses on?
Customer pool
Target market
Prospects
Market share
27
The growth of entertainment marketing has followed what?
The Internet
Celebrities
Media
Technology
28
Which are all examples of entertainment?
Basketball game
Movie, theme park, concert, video game
Horse race, wrestling match, TV show
Swim meet, study session, exam
29
Age, gender, income, and marital status are which kind of data?
Geographic
Demographic
Statistical
Psychographic
30
Has the growth of the international marketplace contributed to the growth of the S & E industry?
Yes
No
31
Product usage patterns is which kind of research?
Behavioral
Values-based
Psychographics
Demographic
32
Which of the Marketing Functions researches what competitors charge for their products?
Selling
Product/Service Management
Market Planning
Pricing
33
Selling is one of the Functions of Marketing?
True
False
34
Employees showing how a complex product works is an example of which Marketing Function?
Channel Management
Product/Service Management
Selling
Promotion
35
The Four P's are used to attract and influence customers.
True
False
36
Market Research focuses on?
Revenue and stock price
Profit and losses
Markets and products
Markets, customers, and competition
37
A customer must have these two things.
Money and credit
Interest and curiousity
Knowledge and money
Desire and ability to pay
38
A corporation buying court-side tickets to entertain customers is?
Sports Marketing
Sports Management
39
Marketing satisfies customers' ?
Need to know the product
Needs and wants
Purchase desire
Revenue requirements
40
A company's market is made up of what?
Their employees
The products they make
Competitors
Current and potential csutomers
41
Marketing is Art + what?
Entertainment
Sports
Science
Success
42
Amazon's marketing strategy is to use technology to be efficient.
False
True
43
Negotiating an athlete's contract is an example of which one?
Sports management
Sports marketing
44
Companies focus on two types of markets?
Consumer and non-consumer
Growth and stable
Consumer and industrial
Big and small
45
Product/Service Management focuses on?
Knowing customers
Developing products
Selling products
Acquring companies
46
The R in R.I.P stands for Renew?
True
False
47
Classifying customers by needs and wants is called?
Market analysis
Customer grouping
Customer classification
Market segmentation
48
Place is where you will sell the product.
True
False
49
Marketing focuses on profit.
True
False
50
Marketers can focus on sports and entertainment in two ways; what are they?
Marketing of and marketing through sports/entertainment
Television and advertising
Fandom and super fans
Media and television
51
A banner being displayed at a hockey rink is?
Sports marketing
Sports management
52
The Marketing Concept focuses on?
Earning revenue
Saving money
Satisfying customers
Developing products
