4.00 Entrepreneurship Flashcards

1

A meaningful company objective is

general
vague
measurable
unlimited

2

A business that emphasizes a products environmental friendliness is positioning the product by

price
competition
attributes
reliability

3

Product service mgt helps a business

compete
barter
prospect
recruit

4

Plan to increase production by 10% ove two years is

assigning job tasks
developing objectives
controlling expenses
managing employees

5

Size and target market determine

price
place
product mix
promotions

6

Business's expand their product mix by

monitor product life cycle
increasing quotas
analyzing product width
acquiring another company

7

Brand names should be...

long
like a competitors
complicated
easy to read

8

Does not include a tangible product

pure product
product guarantee
plain inexpensive packaging
pure service

9

Mission statements should reflecta business's

goals
policies
values
touch points

10

Brand names should be

specific & patented
catcy & copyrightes
abstract & formal
unique & available

11

Person who buys a product

customer
consumer
Mr Hoyle
Market

12

Product mix a company offers helps the business create a

display themes
service style
unique image
sales goal

13

Person who uses the product

competitor
consumer
customer
Mr mason

14

Introducing a product in a limited are for a limited time

commercialization
feasibility analysis
product development
test marketing

15

Product service mgt is a marketing function that involves a response to

ceo wishes
competitors only
government oversight
market opportunities

4.00 Entrepreneurship

Questions 15

4.00 Entrepreneurship

Questions 15