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Chapter 1 SEM Flashcards | StudBud
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Chapter 1 SEM
Chapter 1 SEM
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StudBud Administration
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Basic concepts of marketing, marketing mix & core standards of marketing
Flashcards
5 cards
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Practice quiz
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Questions
5
Answers
1
__________ the locations and methods used to make products available to customers.
Product
Price
Service
Distribution/Place
2
The amount a customer pays for the product.
Product
Place
Promotion
Price
3
_____ is the amount of money individuals have available to spend after paying for necessities
Spending Income
Discretionary Income
Extra money
4
_____ is the creation & maintenance of satisfying exchange relationship.
Marketing Mix
Price
Promotion
Marketing
5
All of the following are a part of the marketing mix except:
Product
Place
Promotion
Publicity
