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Not only marketing basics
Not only marketing basics
15 terms
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StudBud Administration
A simple quiz to review concepts about marketing basics and tourist marketing
Flashcards
15 cards
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Questions
15
Answers
1
By marketing you can:
reduce costs of production
make the corporate organization leaner
make own products more competitive
identify the consumers’ needs and tastes
2
National tourism is divided into:
domestic tourism and international tourism
inbound tourism and domestic tourism
domestic tourism and outbound tourism
inbound tourism and outbound tourism
3
The star classification system:
is based on the same criteria in all european countries
falls to the Chambers of Commerce
takes into account the number of people lodging in a year
takes special care of the services and staff's qualification
4
Marketing researches aim at analysing
and defining the position of products
the market, segmenting the consumers into homogeneous groups
the external environment to reduce the risk of companies
consumers’ buying behaviours, by motivational analysis
5
Holiday homes are facilities:
composed of no more than six rooms
providing full board accommodation in furnished rooms
for no-profit individuals or groups in the social fields
furnished rooms for rent to tourists for one or more weeks
6
The term
incoming
indicates:
the set of services provided to Italian tourists
the set of services provided to foreign tourists
the tourist’s displacement from one location to another
the start of a tourist facility
7
the combination of elements characterizing the approach of the company to the marketis named
marketing mix
break even point
business plan
swot analysis
8
Tourism demand is:
concentrated at certain times and in certain places
quite variable
influenced by political and economic conditions
very unstable
9
Medium and large hotel chains:
can belong to one owner as well as to several owners
can be managed in franchising by different subjects
require individual structures that provide a uniform service
are situated only throughout the country
10
The sale's contract of a tourism package:
allows the replacement of the traveller
must be in written form
does not allow the withdrawal of the traveller in any case
can be modified in the price due to any changes in exchange
11
Between the accommodation facilities are involved:
the holiday homes and farms
the tourist residences and hotels
the resorts hotels
the holiday villages
12
The tour organizers are agencies that:
buy basic services and put together a tourism package
organize tailor-made tours according to the customer’s needs
meet specific travelling demand of schools and associations
deal with guest services in the target areas
13
The basic elements of a travel package are:
described in the catalogue/ brochure
longer than 24 hours
the destination and the flat rate
at least two of the main tourism services
14
To open a travel agency it is necessary to:
get a regional authorization
pay a security deposit to the competence office
submit an application on stamped paper
attest to employ at least 15 employees
15
The development of public transports systems:
comes from a constant increase in demand by passengers/goods
creates a multiplier effect and brings economic benefits
benefits to tourism, but also effects on economic activities
is negatively affected by the globalization of markets
