Chapter 1 Principles of Marketing

A good, service, or idea

One or more specific groups of potential consumers

The value to consumers that comes from the production or alteration of a product or service

A _____ is a need that is shaped by a person's knowledge, culture, and personality.

The four Ps of the marketing mix are

A factor that might doom a product in the marketplace is referred to as a(n)

People with both the desire and ability to buy a specific offering are referred to as a(n)

The value to consumers that comes from having the offering available where consumers need it

Linking of the organization to its individual customers for their mutual long-term benefit

Entities such as manufacturers, retailers, and government agencies that buy goods and services

Unique combination of benefits received by targeted buyers

The idea that individuals and organizations are accountable to a larger society is known as

Which of the following terms best describes the marketing concept era?

Marketing seeks to discover and ____ the needs and wants of prospective customers

All of the following are departments in a typical organization except

The __ era covered the early years of the US until 1920 in respect to the US businesses.

All of the following are examples of products or services that satisfy a consumer need EXCEPT

Which of the following is NOT an environmental force?

The people who use the products and services purchased for a household

The ___ era covered the years from 1920s to the 1960s.

An individual is buying for personal or household use, or an organization is buying they are

Trade of things of value between buyer and seller so that each is better off after the trade

Halloween candy in September

Which of the following is NOT an environmental force?

The two central concerns of marketing are