IMC 2023 - (13) Flashcards

1

''Doing the right thing(s)'' refers to:

2

'Objections from creative personnel' represent one reason against measuring ad. effectiveness.

3

Laboratory methods/tests represent

4

Research to understand the ad problem, define concept, familiarize with the target market is:

5

It is necessary to research and implement new marketing/measuring metrics.

6

On-air tests are the example of:

7

Recall and recogniton tests are the examples of:

8

Exploration of consumers’ responses to ad concepts expressed in words, pictures or symbols is:

9

Rough testing, including succession of drawings, artwork, frames, simulated movement describes:

IMC 2023 - (13)