Marketing Concepts Vocab 3

Products the customer had not planned to buy but were at the right place at the right time.

Items of necessity consumers usually do not want to spend a lot of time or money buying.

Especially sought items by consumers; less comparison shopping than other types of products.

Products remain unsought but not forever, such as gravestones and encyclopedias.

Applies to a more heterogeneous group of consumers.

Items customers do not yet know they want or need to buy; promotion is the only way for marketers to raise awareness.

Increase in cost.

Products especially sought out by consumers usually for EMERGENCY reasons; no time to shop around.

Involves communicating with large numbers of consumers at one time.

Applies to a fairly homogeneous group of consumers.

Completely new products people do not know about.

Series of companies who participate in the flow of products from producer to the final customer.

Products purchased due to the consumer's negative view of other comparable products such as bottled water.

Products bought often, routinely and without a lot of thought.

Involves direct spoken communication between seller and consumers.

Involves promotional activities other than advertising, publicity, and personal selling raising interest.

Products seen as little-interest & little-involvement products; hard for marketers to distinguish these products.