Marketing Concepts Flashcards

1

There are how many foundations to marketing?

2

What are the four marketing strategies businesses use to determine customer needs?

3

A similar group of customers a company wants to attract is known as which of the following?

4

Which of the following is NOT one of the seven pillars of marketing?

5

Targeting teenagers is an example of which type of segmentation?

6

Mark goes to a department store in search of the perfect gift for his son’s birthday. Mark is considered to be which of

7

Which of the following combines finding a target market and using a marketing mix?

8

What is NOT a reason a new product might fail?

9

Which of the following is NOT a type of segmentation?

Marketing Concepts