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Entertainment Marketing
Entertainment Marketing
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Flashcards
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1
What is moral myopia?
The inability to see close
The inability to see ethical issues clearly
The inability to comprehend personl problems
The inability to see far
2
What is consumerism?
individuals who consume goods and services in large quantities
encourages the acquisition of goods and services in ever-increasing amount
All of the above
Increaseing the consumption of goods & services purchased in the market
3
The process of creating, gorwing, manufacturing or improvingon goods and services is...
Construction
Production
Working
Marketing
4
What is it called when an employee reports illegal actions being done by their employer?
A Crime
A Wrong-doing
A Whistleblower Complaint
A Complaint
5
What is the definition of sponsorship?
The use of a name, design, and symbol to differeantiate form other products
Promtiong your product at events
Someone who supports your event finacially or through goods and services
A type of way to get your name out to the public
6
What was the name of the first movie with sound?
Cinderlla
Louis Le Prince
Snow White and the Seven Dwarfs
The Jazz Singer
7
What does FSE stand for in ticket sales?
Full season Equivalent
Folsom Street Event
Field Service Engineer
Fast Software Encryption
8
What is Secondary Research?
Data that has already been researched
Data that you copied and pasted
Data your friends found for you
Original data
9
Product line is a group of product closely related while a product item is a specific size of a product
True
False
10
Ethical issues in sports occur at what level?
All of the above
Fans
Coaches
Athletes
11
What is cost-plus pricing?
Selling several items as a package for a set price
Calculating all costs & expenses & adding desired profit
Difference between the retail price and the cost of an item
12
What are variety shows?
multiple shows on one platform
Shows over-lapping each other
Multiple musical performances in one night
A theatrical entertainment of successive separate performances
13
All activities from the time a product leaves the producer until it reaches the final consumer
Production
Purchasing
Selling
Marketing
14
What are the stages of the product cycle in order?
Introduction, growth, maturity, decline
Growth, decline, indrouction, maturity
Maturity, introduction, decline, growth
Introduction, decline, gorwth, maturity
15
What is a slogan?
A short memorable catchphrase
A type of font size
Another name for a mascot
The name of a sports team
16
What is selective distribution?
When a company sells a product in as many places as possible
A company gives exclusive rights on its product to another company
When a supplier agrees to supply only approved distributors
17
What are the 5 different economic utilities?
Possession, Info, Time, Personalilty, Form
Form, Time, Place, Info, Possession
Availability, Products, Possession, Materials, Form
Info, Time, Trades, Distrubution, Form
18
What is exclusive distribution
A company gives exclusive rights on its product to another company
When a supplier agrees to supply only approved distributors
When a company sells a product in as many places as possible
19
What is price skimming?
Making sure that your prices are lower than your competition
Making sure that your prices don't match your competition
Will set the highest price customers will pay and lower it over time
Attracting customers to a new product or service by offering a lower price
20
The steps of the selling process are...
Prospection, preparation, approach
Closing and follow-up
Presentation, handling objections
All of the above
21
What is branding?
Someone who supports your event financially or through goods and services
A type of way to get your name out to the public
Promtiong your product at events
The use of a name, design, and symbol to differentiate form other products
22
What is a marketing plan?
Advertising
Research done that goes into your product
Overall business plan
What you need to make your product
23
What is the difference between a corporate and store brand?
Store brand represents the whoe store and a corporate just represents one
A Store brand represents the company whie corporate represents the store
Corporate is representing the whole store what a store brand just does one
A Corporate represents the company while a store brand reprents the store
24
What is channel distribution?
A path a product takes from the producer to the consumer
A path a product takes from the consumer to the producer
A path a product takes from the store back to the producer
A path a product takes from a producer to a store
25
What are some examples of early music?
All of the above
Extravaganza
Oprea
Minstrel
26
Direct distribution is when you buy from a retailer while indirect distribution is buying from a store
True
False
27
What is the difference between a public and Private organization?
Private is owned by the government, public is own by the people
Public is owned by the state, private is owned by the Supreme Court
Public is owned by its founder, private is a portion sold to the public
Private is owned by a rich person, public is owned by those who are not
28
Which one is a way to promote your business?
On-field
All of the above
In-venue
Off-site
29
What is considered entertainment?
Musicals
Sports
All of the above
Televison
30
What is Mass Marketing?
Marketing at work
Marketing on a large scale
Marketing at events
Marketing in the community
31
What discipline is used to keep track of a company's financial situation?
Accounting
The Government
A lawyer
A Bank
32
What is intensive distribution?
When a company sells a product in as many places as possible
When a supplier agrees to supply only approved distributors
A company gives exclusive rights on its product to another company
33
What are the three way a company can position their products in the marektplace?
Bundling, bogos, give aways
Comparative, Differentiation, Segmentation
Advertising, Sponsors, Ads
Newspapers, pop-ups, buildboards
34
What is the name of the first movie with sound?
Snow White and the Seven Dwarfs
Cinderella
The Jazz Singer
Louis Le Prince
35
What is mark-up pricing?
Calculating all costs & expenses & adding desired profit
Selling several items as a package for a set price
Difference between the retail price and the cost of an item
36
What is the differenece between a customer and a consumer?
A customer ueses to product while the conusmer is the one who bought it
A customer and a consumer can buy and use the product
A customer is the one who buys the product and a consumer uses the product
Both the consumer and the customer uses the product only
37
what is co-branding
The marketing of a porduct or service under 2 or more brand names
Sponsoring another company
Partnering with another company
Combining 2 or more products wiith different companies
38
What are some examples of early marketing for the entertainment industry?
Posters, news papers, televison
Celebrity endorsement, brand partnership, product placement
Wall art, flyers, gossip
Merchandise, sculptures, letters
39
What are demographics?
Family, Friends, Neighbors
Lifestyle, Soical Class, Behaviors, Habits
Location, Time, Place
Age, Occupation, Educational level
40
What are the 4 P's of Marketing?
Person, Place, Plot, Promotion
Price, Policy, People, Public
Power, Property, Place, Promtion
Promtion, Place, Price, Product
41
What is Primary Reseasrch?
Original Research
Data that you copied and pasted
Data that has already been researhed
Data your friend found for you
42
Understanding People's feeling, carrying out a reaseach product, and getting info before a new product is out is what?
Product Research
Attitude Research
All three
Media Research
43
What are Trade Shows?
An exhibit that sells animals
An exhibit of trade your products for better ones
An exhibit to promote your business
An exhibit to show off your commerical
44
What is the name of the governing body for most college and university athletic programs?
National College & University Atheltics Programs
The National Collegate Athletic Associaiton
National Athletics Programs
NCAA
45
A for-profit organization provides serives while making profit and keeping some of it?
False
True
46
What is price penetration?
Will set the highest price customers will pay and lower it over time
Making sure that your prices are lower than your competition
Making sure that your prices don't match your competition
Attracting customers to a new product or service by offering a lower price
47
Identifying decisons, gathering info, weigh the evidence, and taking action is part of...
The decision making process
Gaming
Your chores
A math problem
48
What is return objectives regarding trade shows?
Helps the company improve their product by getting feedback
Have the outcome of making business deals
Helps to company stiff of competition
Helps the company meet its defined non-sales objectives
49
What are Psychographics?
Family, Friends, Neighbors
Age, Occupation, Educational Level
Life Style, Soical Class, Behaviors, Habits
Location, Time, Place
50
cross selling is lets customers to purchase a high end product while up selling lets them buy complimentary items?
True
False
51
What is the age range that most televised sporting events target?
60-85
18 -35
18 and under
34-45
52
What is market share?
How much you buy in stocks
How you divide your company to other co-owners
The total precentage of sells for one product
How much that market made in a year
53
The company or individual granting a license is called a licensor
False
True
54
What is bundle pricing?
Calculating all costs & expenses & adding desired profit
Selling several items as a package for a set price
Difference between the retail price and the cost of an item
