ATR 203 FALL 2021

Market offerings include entities such as people, places, information, and ideas.

Technology is a way of life for ________, the largest generational group.

________ markets consist of individuals and households that buy goods and services for personal use.

________ is the art and science of choosing target markets and building profitable relationships with them.

________ are distribution channel firms that help a company find customers or make sales to them.

________ is the act of obtaining a desired object from someone by offering something in return.

Both market penetration and market development strategies primarily involve ________.

According to the BCG matrix, products with a high market share in a high-growth market are classified as ________.

Resellers are distribution channel firms that help the company find customers or make sales to them.

________ are the form human needs take as they are shaped by culture and individual personality.

A ________ is purposeful, specifying what an organization wants to accomplish in the larger environment

Marketing is primarily concerned with engaging customers and secondarily with managng profitable customer relationships.

________ is the study of human populations in terms of size,location,age, gender,race,occupation, and other statistics.

In the BCG matrix, ________ refer to low-growth, high-share businesses or products.

Dividing a market into several sections of customers is known as ________.

A market is a segment of potential consumers who share a common need or want.

Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization

When backed by buying power, wants become needs.

Today, marketing must not be understood in the old sense of ________.

Consumers' needs and wants are fulfilled through ________.

Market penetration means making fewer sales to current customers without changing original products

The approximately 80 million ________ make up the important kids, tweens, and teens markets.

Suppliers help a company stock and move goods from their points of origin to their destinations.

Market offerings are limited to physical products.

A brand's ________ is the set of benefits that it promises to deliver to consumers to satisfy their needs.

A firm's decision to identify and develop new markets for existing products is a ________ strategy.

The purchasing power of a population is part of the demographic environment of a company's macroenvironment.

According to the five-step model of the marketing process, the first step in marketing is ________.

Marketers now face diverse markets, both at home and abroad, as their operations become more international in scope.

Marketing, more than any other business function, deals with ________.