Business Unit 2 Topic 2 Review

Which of the following firms emphasises on product’s benefits to the customers rather product attributes?

Which of the following is NOT a socio-cultural influence on consumer behaviour?

Contests, samples, and coupons are all examples of

Which one of the following factor relates to family that influences consumer behaviour?

Choose the correct answer.

The controllable variables a company puts together to satisfy a target group is called the . . .

choose the correct answer

Which of the following is an element of an organisation's internal environment?

Free samples, point-of-sale displays, loyalty reward programs, pricing deals, games and competitions are all examples of

The most basic level of a product is called the:

What is the basic property of a service which makes it different from a product.

Which of the following is the most recent stage of marketing evolution?

The marketing mix is made up of:

What is Johnny Depp afraid of?

Choose the correct answer.

Choose the correct market segmentation.

Which of the following is NOT generally recognised as an element of the marketing mix?

Which factor is NOT included in the 'total product concept'.

The average person does what 13 times a day?

Coprastastaphobia is the fear of what?

The current era in the evolution of marketing is?

When a business focuses on a select group of customers using concentrated segmentation, this is known as a:

Which of the following is least likely to be associated with a firm's macro-environment?

Choose the correct answer.

Newsletters, catalogues, and invitations to events are most closely associated with the marketing mix activity of?

Which of the following is NOT one of the four philosophies of marketing?

Which of the following is NOT part of an organisation's operating (external) environment?

Which of the following is NOT a recognised basis for segmenting markets?