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Advertising Techniques & Vocabulary Flashcards | StudBud
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Advertising Techniques & Vocabulary
Advertising Techniques & Vocabulary
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1
What is the advertising technique that uses catchy phrases, themes, or mascots to help you remember a good or service?
facts and statistics
celebrity endorsement
ideal family
slogans
2
A savvy shopper is a consumer who makes poor choices of goods and services.
True
False
3
Services are actions or activities that one person performs for another.
True
False
4
Which advertising technique uses a famous basketball player?
bribery
bandwagon
celebrity endorsement
emotional appeal - fear
5
Everybody's using this product!
ideal family
bandwagon
celebrity endorsement
bribery
6
This advertising technique is based on the ideal family.
False
True
7
Purchases to satisfy needs and wants.
income
services
goods
8
making purchases without enough thought
I don't want it
impulse buying
I want it, I get it
goods
9
What advertising technique is being used in this picture?
Bribery
Bandwagon
Celebrity Endorsement
Slogan
10
bargain
brand name
impulse buying
income
something sold at a lower price than usual
11
need
something that is necessary; you have to have it
take-home pay
making purchases without enough thought
to give your business to
12
well-known quality label or identified product
bargain
snazzy
brand name
cool-looking
13
Patronize means to give your business to a particular store.
False
True
14
A person who purchases goods and services for personal use.
shopper
customer
all of the above
consumer
15
What is an unknown or general quality product; generic?
brand name
expense
want
store brand
16
Emotional Appeal - Needs persuades people who have a need to feel accepted.
False
True
17
purchasing goods or services that are not essential
expenses
savvy shopper
discretionary spending
income
