What does pricing reflect?

Customer willingness to pay, Brand reputation

What is captive product pricing?

Low price for main product, accessories priced high

What are the 4 P's of marketing?

Product, Price, Place, Promotion

What is the AIDA model?

Attention, Interest, Desire, Action

What is market segmentation?

Classifying consumers into groups

What is the purpose of branding?

To set products apart from competition

studbud

24.25 Marketing SGO Review

23 termsStudBud Administration44 plays

Test your knowledge on key concepts and strategies in the field of marketing, from market segmentation to pricing strategies.

Flashcards23 cardsFPractice quizPHost liveL

Questions 23

Answers

1
What does the marketing concept emphasize?
Market competition
Profit maximization
Product features
Customer needs
2
What is public relations?
Influencing public opinion
Paid advertising
Product promotion only
Direct selling
3
What does demographic segmentation involve?
Geographic locations
Behavioral patterns
Consumer interests
Personal characteristics
4
What is niche marketing?
Broad audience targeting
Mass marketing strategy
Generic product promotion
Specific consumer targeting
5
A product that does not carry a company identity
Brand licensing
private brand
Brand name
generic brand
6
A specific type of brand mark, one with human form or characteristics.
Trade character
Trademark
Brand
Brand name
7
What is sales promotion?
Brand building activity
Long-term marketing strategy
Short-term incentives
Public relations effort
8
What does pricing reflect?
Customer willingness to pay
Market competition only
Brand reputation
Production costs only
9
What is penetration pricing?
Low initial pricing
High initial pricing
Average market pricing
Skimming strategy
10
What is captive product pricing?
Equal pricing for all products
Low price for main product, accessories priced high
Bundled pricing strategy with a discount
High price for main product, accessories priced low
11
Which of the following can be marketed?
Only products
Only events
Only services
Goods, services, ideas
12
Which type of segmentation is focused on shopping patterns?
Psychographic
Demographic
Geographic
Behavioral
13
What are the 4 P's of marketing?
Price, Place, Promotion, Publicity
Product, Price, Place, Promotion
Product, People, Place, Promotion
People, Process, Price, Promotion
14
How does the marketing mix function?
Only for services
Only for products
Independently of each other
As a cohesive unit
15
Which best describes advertising?
Direct sales approach
Paid nonpersonal communication
Personal communication
Free promotional activities
16
What is the AIDA model?
Awareness, Interest, Demand, Action
Awareness, Interest, Desire, Acquisition
Attention, Information, Demand, Action
Attention, Interest, Desire, Action
17
What is bundle pricing?
Offering products in a package
Discounting individual items
High pricing for bundles
Selling products separately
18
What is mass marketing?
Focusing on local markets
Reaching a large audience
Personalized marketing
Targeting a niche
19
What is skimming pricing?
High price for new products
Discount pricing strategy
Setting low initial prices
Average market pricing
20
Publicity is free
True
False
21
What is market segmentation?
Creating a single marketing strategy
Classifying consumers into groups
Targeting all consumers equally
Ignoring consumer differences
22
What is the purpose of branding?
To lower prices
To eliminate competition
To reduce options for consumers
To set products apart from competition
23
Which best describes pull marketing?
Gum and candy by the register
Store window
An interesting display
Catchy television commercial

24.25 Marketing SGO Review Flashcards | StudBud