A Marketing Concepts Review

Name that Function! A post appears on Facebook discussing a 30% off sale at Kohl’s.

Name this Marketing Mix! Katrina Floral adds an online shopping site.

Name this segment! Apple launches the new IPad Air 2 exclusively at stores in New York City.

Name that Function! McDonald’s creates a new line of healthy breakfast wraps.

Name that Function! A customer does a taste test and answers questions at a grocery store.

Name the part of this ad below labeled "2".

The iPad Air "ultra thin" lightweight design is a product feature.

The 4P's, also known as the marketing mix are:

Name that Marketing Mix! Ford offers 0% financing for 5 years on new 2018 F-150s.

Name that Marketing Mix! A store sets up their Christmas display of new products in November.

Name the part of this ad below labeled "3".

The thin, lightweight iPad Air is easy to store and carry around. Is this a Feature or Benefit?

Name the part of this ad below labeled "1".

Name this market segmentation! Kashi's targets 27-37 year olds with an ad for GoLean Cereal

Name that Marketing Mix! A local manufacturer uses New Jersey lumber to make custom furniture.