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Advertising Flashcards | StudBud

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Advertising

12 terms·StudBud Administration·17 plays

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Questions 12

Answers

1
Which of these is a type of media?
Internet posting
Radio commercial
Magazine ad
Television news
2
How does the FTC regulate advertising?
Determines if claims are accurate
Sees if claims are false
All of these
Can order company to stop running ads
3
What is a rain check?
Rebate from company that makes item
certificate to get item later at sale price
All of these
Paper to use at any store
4
How can advertising benefit consumers?
Entertaining
See famous people
Provide product information
Power of persuasion
5
What is an infomercial?
Regular tv ad
30 minute or longer ad
Billboard
Magazine Ad
6
What is a testimonial?
A fact about the product
Scientific research on the product
Someone that used the product
Always a celebrity that used the product
7
What is the usual way a consumer receives a rebate?
By mail
In cash
Direct deposit
At the store
8
What is an ad endorsement?
Information from data
All of these
Opinion of person
States a fact
9
Why should you be cautious about a marked down item?
Was overpriced to begin with
All of these
Could have been returned
May be used
10
What is puffery?
Useful information
Facts
Serious claim
Exaggeration
11
Which of these is a form of advertising?
All of these
Television
Radio
Direct Mail
12
Why can ad's be a drawback for customers?
Help you save money
Can be deceptive
Save you a trip to store
Provide information