Sports - CTE Review

Marketing Mix is:

This has been a fun class that I would recommend

Niche Market?

Whichof the following are true about sponsorship exclusivity

Whywould a team/event do marketing for a venue?

Event Triangle defines the exchange and relationship between what entities?

The total amount of ticket salesfor an event is called the _________________.

Consumers who derive their benefits from the observation of events are known as:

Uncertainty about the outcome of a game, adds what type of motivational value for a fan?

The term for identifying similargroups of consumers based on common characteristics and needs

SWOTstands for

What is meant by the term “stadiumas place?”

Budgeting approach uses previous year sales to influence the current year advertising budget?

Whichof the following would be included in event marketing?

Segmenting a market based on characteristicssuch as race, religion, age, and income is

Whichof the following event components is a revenue generator?

Positive stress derived from attending and being involved in a sporting event.

Leveraginga sponsorship means

Whatdoes R.O.I. stand for?

Whatis the most expensive part of the promotion mix?

Segmenting a marketing based on“rate of use” is

Non-paidcommunications about a company, its products or Activities which appear inpublic media

Thenonpersonal, paid message of an identified sponsor carried on mass channels ofcommunication

Segmenting a market based onlocation, region, and climate is

_________  is a source of diversion or physical activityengaged in for pleasure

Sportscape

Segmenting a market based onconsumer interests is

A(n)______________ sport is has rules and regulations, and is overseen by asanctioning body

Anathlete that performs without “direct monetary compensation” or pay is

_________is a company’s efforts to make its products orservices different from the competition