Developing and managing product

Question 1

In ________ stage of new-product development, the product and marketing program are tested in realistic market settings.

Accepted Answer

Test marketing

Question 2

What source is used in pre-clinical testing?

Accepted Answer

Animal

Question 3

Which of the following factor is the internal source for innovation?

Accepted Answer

Discovery process

Question 4

Early adopters are opinion leaders

Accepted Answer

True

Question 5

Pharma companies have a regulatory affairs department which liaise between the company and FDA during clinical trial

Accepted Answer

True

Question 6

The product diffusion in the market is depends on

Accepted Answer

All the above

Question 7

which of the following factor is the external source for innovation?

Accepted Answer

Unmet therapeutic needs

Question 8

A _____ is the way consumers perceive an actual or potential product.

Accepted Answer

product image

Question 9

What is the first step in new product development?

Accepted Answer

Idea generation

Question 10

How long does a drug patent last?

Accepted Answer

20 years

Question 11

Why company has to introduce new products?

Accepted Answer

All the above

Question 12

Introducing a new product into the market is called _____.

Accepted Answer

commercialization

Question 13

If a product concept passes the _____, it moves into _____.

Accepted Answer

business analysis test; product development

Question 14

Late majority adopters are very cautious and they follow peers.

Accepted Answer

True

Question 15

How long does the new drug development process take?

Accepted Answer

10-15 years

Question 16

Which of the following business comes under pharmaceutical business?

Accepted Answer

All the above

Question 17

_____ reviews the sales, costs, and profit projections for a new product to find out the company's objectives are met

Accepted Answer

business analysis

Question 18

_____ calls for testing new-product concepts with groups of target consumers.

Accepted Answer

concept testing

Questions 18