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Chapter 28 Review Flashcards | StudBud

Explore/Chapter 28 Review

Trends in Marketing Research

Customer Profile is a Marketing Information Systems Used to Collect Data

Chapter 28 Review

12 terms·StudBud Administration·17 plays

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Questions 12

Answers

1
Customer Profile is a Marketing Information Systems Used to Collect Data
False
True
2
Trends in Marketing Research
Both A and B
Research of other cultures is important to a product’s success
A only
Global marketplace means increased competition
3
Only NonProfit and Small Companies Use Marketing Research
True
False
4
Marketing Research Helps Increase A Company Sales and Profits
True
False
5
The Following Technology Are Used to Gather Information
Customer Loyalty, Computer Software and Consumer Privacy
Customer Patience, Computer Driven, Consumer Money
None of the above
Customer Loyalty, Computer Software, Company Information
6
Main Concepts of Marketing Research
When, where, who ,why
How, what, who, why
None of the above
How, whom, whose, how
7
Limitations of Marketing Research
All of the above
Fast-changing markets may not allow time for research.
Favorable customer reviews do not guarantee a product’s success.
The amount of information that can be gathered is limited by money and time
8
Marketing planning provides information to create a business plan, solve problems, and make decisions about products.
True
False
9
How Is Marketing Research Used?
Test product features
Determine buying cycles
All of the above
Determine consumers’ attitudes and preferences
10
The Four P's of Marketing
Place, Product, Play, Peas
Product, Placement, Price, Promotion
Product, Plan, Play, Promotion
None of the above
11
Defining Marketing Research Includes
Marketing Research
Marketing Forecast
Marketing Search
Marketing Plans
12
The amount of research information collected is limited by time, money and personnel.
False
True