Social Media, Module 3

Question 1

Social media refers to websites and apps allowing users to _____ and ______ content or participate in social networking.

Accepted Answer

CREATE AND SHARE

Question 2

Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and ____________.

Accepted Answer

INFORMATION

Question 3

Research data from Meta shows that ____% of Instagram users say they discover new brands while using the platform.

Accepted Answer

NONE OF THE ABOVE

Question 4

According to research, social media users tend to be younger with approx. __ of users between the ages of 18 and 29.

Accepted Answer

90%

Question 5

An estimated 52% of adults in the U.S. regularly visit YouTube.

Accepted Answer

False

Question 6

Launched in 2005 by 20-something year olds, its popularity is based on the ability to “up-vote” or “down-vote” posts.

Accepted Answer

Question 7

Launched in 2004 by a college student, this social medial site has an est. 1.7 billion users according to Pew Research.

Accepted Answer

FACEBOOK

Question 8

When it comes to small businesses, they don’t have to be on every platform, but it helps to have a few active accounts.

Accepted Answer

True

Question 9

Which of the following is the largest social media platform worldwide?

Accepted Answer

FACEBOOK

Question 10

As of 2018, which type of media generated the most revenue?

Accepted Answer

SOCIAL MEDIA

Question 11

Which are NOT concerns about the Negative Impact of Social Media?

Accepted Answer

SPEECH COGNITION

Question 12

In 2001, Friendster launched and soon became one of the most successful social media platforms with millions of users.

Accepted Answer

True

Question 13

Which of the following is NOT thought to be one of the top technologies that were a catalyst to social media&#x27;s growth?

Accepted Answer

GEO TAGGING

Question 14

The explosive growth of online platforms and social have lessened the marketing impact of traditional media like tv ads.

Accepted Answer

True

Question 15

Statistics show that approx. ______% of teens in the U.S. are online ‘almost constantly’.

Accepted Answer

24%

Question 16

Approximately 75% of U.S. adults ages 18 to 24 regularly use Instagram.

Accepted Answer

True

Question 17

According to research from SCORE, an est. 77% of small businesses use social media to accomplish which of the following?

Accepted Answer

ALL OF THE ABOVE

Question 18

The majority of social media users tend to be better educated and relatively wealthy, or earning over $75,000 per year.

Accepted Answer

True

Question 19

Why do companies need a social media presence in today&#x27;s hyper-competitive business world?

Accepted Answer

ALL OF THE ABOVE

Question 20

In 2018, after the private information of 500,000 users was compromised this social media website shut down.

Accepted Answer

GOOGLE +

Question 21

Statistics show that approx. ______% of teens in the U.S. go online every single day of any given week.

Accepted Answer

92%

Question 22

Social media may take the form of a variety of tech-enabled activities, including which of the following?

Accepted Answer

ALL OF THE ABOVE

Question 23

Examining the history of social media, which of the following is NOT one of the earliest social networking platforms?

Accepted Answer

YAHOO!

Question 24

Statistics show that 50% of Teens Recognize They Are Addicted To Their Mobile Device

Accepted Answer

True

Question 25

In 2011, _________ was purchased by pop star Justin Timberlake for approximately $35 million.

Accepted Answer

MY SPACE

Question 26

Statistics show that approx. ____% of Parents Say Their Teens Are Distracted By Devices When They Are Together.

Accepted Answer

77%

Question 27

By 2020, this professional networking social media platform boasted more than 675 million users worldwide.

Accepted Answer

Question 28

Which of the following was NOT one of the early types of digital communication services on the internet?

Accepted Answer

PHOTO-SHARING

Question 29

According to key studies, there are more than ____ billion social media users around the world.

Accepted Answer

4.5

Question 30

By end of 2023, the number of social media users in the U.S.A. is forecast to increase to approximately 157 million.

Accepted Answer

False

Question 31

Examining the history of social media, which of the following was NOT one of the early online communication platforms?

Accepted Answer

YAHOO!

Question 32

When it comes to small businesses, it’s better to have too many than too few methods for communicating with customers.

Accepted Answer

True

Social Media, Module 3

Questions 32

Social Media, Module 3

Questions 32