Intro to Marketing Review #1

Collecting & using info about the market to help make better decisions is

The physical characteristics of a population

Which of the following is not part of the 4 P's?

Which of the following is part of the promotional mix?

Which of the 4 P's would include distribution?

Utility means (in the marketing context)

The size of a city or the climate would be used to determine which type of segmentation?

Interests, Activities & Opinions determine

The 4 P's are called the

A presentation of information from a company to the public is called

Getting the product from the manufacturer to the customer is

Meeting the needs/wants of customers is the

How a customer responds to a product would be what type of segmentation?

Advertising would be part of which element of the 4 P's?

The overall image or feeling of a company is communicated through this.