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Chapter 1 Flashcards | StudBud
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Chapter 1
What is form utility?
What does pricing dictate?
Chapter 1
10 terms
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Answers
1
What does pricing dictate?
The concepts and stratagies
Effort to inform
How much to charge
2
What is form utility?
Having products where cutomers can buy it
Putting parts together to make them useful
Changing raw materials into usable goods
Communication with the customer
3
What is Marketing
The activity
Set of institution
All of the above
Process for marketing
4
Price is what is exchanged for the product
True
False
5
Good are tangible items with monetary value and satisfy your needs and wants
True
False
6
Information untility involves communicaton
True
False
7
Organizational market is also known as Target market
False
True
8
Marketing concept is the idea that a bussiness should strive to satisfy
False
True
9
A group that is idenified for a program is the target market
True
False
10
What is
NOT
one of the 4 P's
Place
Price
Promotion
Political
