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Stukent Marketing Strategies Chapter 2 Flashcards | StudBud
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Stukent Marketing Strategies Chapter 2
Stukent Marketing Strategies Chapter 2
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Introduction to Social Media Marketing
Flashcards
24 cards
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Questions
24
Answers
1
What is an influencer?
Web-based technology that enables the development, deployment, & management
A person with a strong influence in his/her particular field of expertise.
A person who tells you what to do.
The simulation of human intelligence processes by machines, especially comp
2
A marketing strategy that focuses on attracting customers via company-created Internet content
Content Marketing
outbound marketing
inbound marketing
Social Media Marketing
3
A computer program that searches databases & internet sites for the documents containing keywords specified by a user
Social media audit
brainly
Outbound marketing
Search engine
4
What was the first social media network?
LinkedIn
Google
MySpace
Facebook
5
Responding to a customers tweet is an example of this type of advertising
one to many
one to one
6
Content that is continually relevant and not outdated
hootsuite
evergreen content
cross-promoting
dot-com bubble
7
The online world today has shifted from a one-to-many to a many-to-many method of interaction.
False
True
8
Defined as a way for businesses to interact with people (customers) online?
online connecting
online networking
social media marketing
social media interactions
9
Web-based technology that enables the development, deployment, and management of social media solutions and services
Platform
Search engine
Reach
Social media audit
10
The online world today has shifted from a one-to-one to a one-to-many method of interaction.
True
False
11
Content &/or interactions used to grow/engage with a social media community made through efforts other than paid means
Platform
Organic
One-to-many marketing
One-to-one marketing
12
Commenting on an influencers Instagram post is an example of this type of advertising
one to many
one to one
13
identifying only the people that will best help you achieve your goals
Cost per click
Exact Targeting
Promoting
Media advertising
14
Happens when the desired outcome of marketing message is achieved
Conversion
Content marketing
Data-driven
Cross-promoting
15
Which most closely represents the percentage of companies who use social media as part of their marketing strategies?
86
78
92
56
16
What does the acronym SEO stand for?
Search Engine Optimization
Social Experience Outline
Sales Evaluation Overview
Sales Experience Outline
17
A form of marketing that involves creating and sharing online material that specifically promotes your brand.
Content Marketing
Inbound Marketing
Social Media Marketing
Target Marketing
18
Form of marketing that tries to reach consumers through general media advertising as well as through in-person contact
outbound marketing
inbound marketing
Content Marketing
Social Media Marketing
19
The simulation of human intelligence processes by machines, especially computer systems
Brainpower
Conversion
Influencer
Artificial intelligence
20
What does KPI stand for?
Key Point of Interest
Key Performance Indicator
Knowledge, Performance, Innovation
Knowledge Process Innovation
21
What is the first step of the six-step process of a social media marketing plan?
gather social media marketing inspiration
test, evaluate, and adjust your social media marketing plan
create a content marketing plan and a social media content calendar
create social media marketing objectives and goals
22
Determined by or dependent on the collection of data
cross-promoting
cross-promoting
data driven
dot-com bubble
23
Something you can measure — usually performanced-based — that helps you evaluate the success of your business.
Timeline
Key Performance Indicator
Regulations
Goals
24
SMART goals stand for
specific, measurable, attractive, relevant, and time-bound
specific, measurable, attainable, relevant, and time-bound
Social, money generating, allocative, relevant, and tangent
special, measurable, attractive, relevant, and time-bound
