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Media & Culture Midterm
Media & Culture Midterm
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A quiz to help with #media #majors with the class #Media and #Culture.
Flashcards
38 cards
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Practice quiz
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Questions
38
Answers
1
What led to people no longer feeling part of social communities, instead isolated from others
Media Revolution
WWI and WWII
People did not feel isolated from others
Industrial Revolution
2
Elaboration likelihood model is...
heart of understanding many media effects
all of the above
Formulated by Cacioppo and Petty
General theory of persuasion or attitude change
3
True or False: Framing Research is how the news is presented affects how people think...
True
False
4
The schematic approach..
Schemas are not used for future learning
Based on cumulative effect and uses schemas
drawn from schema theory& based on direct effect
drawn from schema theory & based on cognitive-transactional
5
Order of disaster marathon
none of the above
Graphics and video, attract, race, & framed
attract, framed, race, graphics & video
Attract, race, framed, graphics and video
6
Rally Effects
Short term
presidential action usually taken
Rapid increase in presidential approval ratings in crisis
all of the above
7
Examples of Social Categories
occupation
All of the above
Gender
age
8
Mental organization of knowledge also audience and media driven...
conditional
cognitive-transactional
cumulative
direct
9
The Process Approach..
top-down mental process
recognizes that the individuals goals direct mental activity
10
Tobacco industry spent __________ on advertising in 2011
$99 milion
$12.8 billion
$8.37 billion
$15.6 million
11
Emphasis on audience & power to be selective
conditional
cognitive-transactional
cumulative
direct
12
Structures Approach..
complete learning is the result of the movement of info
Sensory register, short term, working memory, long term
movement of information through mental "structures"
all of the above
13
Controlled Schematic Processing...
Pay attention to aspect consistent with schemas selected
recognizes individuals goals direct mental activity
14
What is Episodic Framing?
presents issue in context
how the news is presented
Relies on visuals and individual examples of a large problem
none of the above
15
Approach that sees mass comm. as a potentially powerful agent in directing human behavior
Process Approach
Structure Approach
Social Learning Theory
Schematic Approach
16
Theory that violent media provides healthy venue for viewers to purge their aggressive feelings
Catharsis
Justification
Social Learning Theory
Catalyst Theory
17
Represent social connections and interpersonal interactions among people.
Social Categories
Social Place
Agenda Setting
Social Relationships
18
1st phase of media affects
magic bullet, WW1 messages, WW2 Kate Smith
Magic bullet & hypothermic needle
none of the above
exposure & Recall
19
Social Categories, relationships, & individual differences...
conditional
cognitive-transactional
cumulative
direct
20
True or False: Central Route in ELM reflects the ideal way that public opinion is formed
True
False
21
Immediately effective, short term
cognitive-transactional
cumulative
direct
conditional
22
What explains the distinction between long-term and short-term effects of persuasive messages
ELM
None of the above
1st Phase of Media Effects
2nd phase of Media Effects
23
Inequities in information, typically based on socioeconomic status...
SES
Knowledge Gaps
Schematic Approach
Processing Aprroach
24
Agenda Setting is seen as what model of media effects
Cognitive-transactional
Direct
Cumulative
Conditional
25
Four Major functions for society
correlation, exposure, perceptions, & recall
correlation, socialization, recall, & entertainment
exposure, attention, perceptions, & Recall
surveillance, correlation, socialization, and entertainment
26
sets of generalized beliefs about a group that are widely held within a particular culture..
Stereotypes
SES
Process Approach
Knowledge Gaps
27
Cognitive approach that assume that people have reasons for acting & attitudes predict behavior
Social Learning Theory
Theory of Reasoning
Schematic Approach
Structure Approach
28
T or F: The peripheral route followed by recipients not motivated or not able to understand.
False
True
29
Process Approach...
active audience
involves: attention, recognition, categorizing,& elaboration
all of the above
describes learning as an active process
30
The two most apparent functions of mass media during crisis
Correlation and entertainment
Surveillance and correlation
Socialization and Surveillance
Entertainment and socialization
31
The editorial and explanation function of mass communication.
Correlation
Socialization
Surveillance
Entertainment
32
True or False: Surveillance is the information function of mass communication.
True
False
33
2nd Phase of Media Limited Effects...
exposure, attention, recall
exposure & perspectives
Recall& perspectives
exposure, recall, attention, perceptions
34
What is Thematic Framing?
All of the above
abstract presentation
Presents issue in context
focus on collective experiences and conclusions
35
Emerges in pubic's mind because of consistent coverage of certain issues over a period of time.
Episodic Framing
Agenda Setting
Rally Effects
Framing Research
36
Spiral of Silence
reducing number of divergent opinions in a society
Found by Noelle-Neumann in 1991 & 1993
powerful force & establishing public opinion
all of the above
37
Deals with the transmission of social values and cultural heritage.
Correlation
Entertainment
Socialization
Surveillance
38
Public opinions should come from political ideology of how society ought to function.
True
False
