stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Quiz 1 Flashcards | StudBud
Explore
/
Quiz 1
Quiz 1
10 terms
·
StudBud Administration
·
26 plays
#principlesofmarketing
Flashcards
10 cards
F
Practice quiz
P
Host live
L
Questions
10
Answers
1
Which is not a feature of well-defined objetive?
Cost-bound
Measurable
Time-bound
Quantifyable
2
The three generic types of strategy according to Michael Porter:
Resource-based, utility-based, competency-based
Marketing, financial, operative
Strategic, tactical, operational
Cost leadership, differentiation, focus
3
The section in the marketing plan that presents relevant data in the environment is called
Marketing outlook
External environment analysis
Implementation controls
Executive information
4
Which is not a qualitative method for marketing research?
Laddering
Focus groups
Ethnographic observation
Questionnaires
5
A business unit that grows at 2% with an established market share is a:
Cow
Dog
Question mark
Star
6
Which one is not a marketing metric?
Number of complaints
Win-back customers
Awareness
Return on assets
7
Segmenting into people oriented to culture, sports, or outdoor, is segmenting based on:
Psychographic lifestyle
User status
Loyal status
Comsumption habits
8
This approach uses anthropology concepts and tools to provide cultural understanding of people
Inductive research
Marketing research
Ethnographic research
Cognitive research
9
A sampling plan includes these three decisions
Method, instruments and timing
Unit, size and procedure
Whom, how and when
Method, instruments and people
10
A plan specifying marketing tactics, product, promotion, pricing and channels is called
Product strategy
Tactical marketing plan
Control document
Marketing plan
