Social Media 101 - Digital Marketing Review

SWOT - aspect that focuses on internal challenges?

What is NOT a crisis communication best practice for social media ?

Which aspect below is NOT an unspoken expectation of followers in a community...

_____ have a specific focus, community, and purpose that resonates with their audience.

A ____ produces and shares content becoming the "go-to" resource for innovation, and persuading people to take action

Difference between monitoring and listening?

Reactions, feedback, actions taken by audience are examples of _____ metrics.

What is used to standardize a brand's social media content, tone and overall approach in writing?

An ____ focuses on persuading audiences to take action, whereas a ____ focuses on content that resonates with audiences.

True or False: Automating content (like sending automated DM on 'X') is an ethical social media practice.

The overall tone you present in your updates and communication online is called a brand voice.

Metrics that measure behaviors AND other complex aspects like opinion, tone, audience growth...

A social media budget should include allocations for ...

Amplification rate is a BASIC metric on Facebook.

Demographics focus on measurable and objective characteristics of the key audience.

A common campaign evaluation metric used to evaluate the amount of time and money given to a social campaign is...

One of the most important skills for creating a strong brand voice online.

Before creating a campaign strategy, a social media expert would analyze prior efforts for the client by conducting a...

_____ focuses on how content marketing can help achieve certain goals and objectives.

Categorizing people into certain groups based on specific criteria is ...

IKEA shares the company's aspiration "to create a better everyday life for many people." This is an example of a _____

Which best represents the responsibilities of a brand ambassador?

Conative outcomes are best measured by ____ as there is a specific action presented that needs to be taken by the user.

Which of the following is NOT an example of PAID media.

What approach integrates content, experiences and messages across platforms seamlessly?