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Spring 2025 Media Final Review Flashcards | StudBud
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Spring 2025 Media Final Review
Spring 2025 Media Final Review
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Flashcards
18 cards
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Practice quiz
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Questions
18
Answers
1
Agency Media commission is traditionally
100%
15%
1%
20%
2
Radio Advertising's most expensive daypart is
Weekend
Evening Drive
Midday
Morning Drive
3
Political Advertising for candidates is controlled on broadcast by the Federal Government
True
False
4
What is the
best
Media objective from below for Temple Admissions?
Create Awareness of a new product
Change perception of an existing product
Generate an immediate response
Generate an Inquiry
5
What is the total budget for this Beneflakes Plan?
$28,250,000
$21,400,000
$4.700,000
6
The copy heavy Ted Lasso board works because it was Mens Soccer Player specific creating tremendous buzz.
True
False
7
What is the most important media tactic when introducing a new product?
Cume
Frequency
Reach
ROI
8
What information can be found on a SQAD Report
Competitive spending
Population of a DMA
Cost to advertise by Demo and Daypart
Names of publications
9
The use of technology to automate and optimize the digital ad buying process.
Programmatic Buying
Native Advertising
Geo Fencing
RTB
10
Audio and OTT Streaming Media is priced by
Cost per Lead (CPL)
Cost per thousand (CPM)
Cost per point (CPP)
Click Through Rate (CTR)
11
What is the primary goal of a paid Social Media campaign?
Have a conversation with consumer
Increase frequency of message
Build Brand
12
Media Math Reach x Frequency Equals
Total Spots
Percentage of Target
Cume Audience
Gross Rating Points
13
What Out of home Media has the most flexiblity and break through elements?
Tri Fold Boards
Static Boards
Bulletin Boards
Digital Boards
14
What is the
best
media objective from below for Philadelphia Seventy Sixers ?
Create Awareness of a new product
Generate an immediate response for Game ticket sales
Change perception of an existing product
Generate an Inquiry
15
What company is the industry standard for Media Measurements?
Nielsen
IAB
Arbiitron
Kantar
16
Which of the following Advertising elements is NOT a media funciton?
Buying
Research
Production
Market Estimating
17
What is this media tactic called?
Geo Fencing
Station Domination
Vertical Blitz
Homepage takeover
18
What is the
best
media objective from below for Macy's One Day Sale ?
Create Awareness of a new product
Change perception of an existing product
Generate an immediate response
Generate an Inquiry
