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Marketing Final Exam
What does PSM stand for?
Why is marketing segmentation important?
Marketing Final Exam
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1
Why is marketing segmentation important?
5
6
7
2
What does PSM stand for?
Product Service Management
Place Standard Management
Public Service Management
3
Which one of these is NOT a business benefit in channel distribution?
Getting the products they need
Providing marketing information
Moving products efficiently
4
What are the promotional objectives?
To inform, persuade, remind
Goods, service, image
Persuasive, factual, coordinated
5
Which stage has the highest level of failure?
Growth
decline
Introduction
6
What is a consumer benefit?
Moving products to consumers
Providing marketing information
Get product whenever and where ever they want
7
What is marketing mix?
a combination of product, price, place, and promotion
a combination of product, financing,
a combination of a person, place, or this
8
Which one of these define pricing?
Creating a budget
Assessing customers’ needs
Assigning a value to a product
9
What are the 4 P’s?
Pink, purple, peace, pie
Pickles, peppers, pizza, pasta
Price, promotion, place, product
10
________ that offers choices (choose the correct answer)
place
product
promotion
11
What is the purpose of demographic segmentation?
Identifies physical and social characteristics
Identify geographic division
Identifies what customers want and why they want it
12
What does effective promotion include?
Image
Goods
Special interest groups
13
What does MIM stand for?
Mighty incorporate management
Made inside malls
Marketing information management
14
What is the middle paragraph about?
why you are writing
describe what you have to offer
thanking the employer
15
What is Exchange?
Communicate information about a product
Assign value to a product
To trade a good or service
16
What is promotion?
Communicating with consumers to assess their needs
Communicating information about a product to consumers
Determining how best to get products to consumers
17
What color should your resume font be?
Blue
Black
Red
18
What are the effects of budgeting in promotion?
Many different methods of promotion companies can use
Achieve ideal market exposure
Increase sales
19
Which one of these is and example of verbal communication during an interview?
Eye contact
Firm handshake
Answering with confidence
20
What is skimming?
Looking for important details in a paragraph
Reading a whole paragraph
Using the first sentence as a reference
21
What font size do you use?
12
11
14
22
Applications of a product life cycle include all but?
Superior product
Product category
Product form
23
What are the marketing tools?
Product strategies
Exchange
Distribution
24
What information might be shown in a promotion?
Market
Exclusiveness
Image
25
Which one of these is example of NON-verbal communication during an interview?
Firm handshake
Speaking moderate voice
Answering with confidence
26
What does PSM?
Productive service management
Produce service market
Product service management
27
How many resume copies should you bring in your portfolio?
7-9
4-6
1-3
28
What are the stages of the life cycle?
Introduction, growth, maturity, decline
Middle stage, growth, decline
Final stage, maturity, increase, the end
29
What status of education should you include in your resume?
Listen
Love
Learn
30
All but what is a place strategy
instore
banking account
digitally
31
How many stages are in the product life cycle?
3
5
4
32
What is market segmentation?
Just a department
Breaking market into different groups based off many factors
A whole market
33
What are the customers values?
How a product gets to its destination
What the consumer gets in a purchase
What a consumer believes
34
What factor effects PSM?
Customers wants and needs
Their personality
Who’s in their household
35
Which one of these is NOT proper management?
Efficiently meet needs/ wants of target members
Negatively motivating members
Set specific goals
36
What is a tangible item?
Something you can hear
Something you can smell
Something you can touch
37
What is a intangible item?
Something you cannot have
Something you cannot touch
Something you cannot imagine
38
What do you put for experience?
Internal characteristics
Any work or assignment done in any class in the past
Anything you do for enjoyment or in your spare time
39
What are the types of resumes?
Regular one for all
Job resume and school resume
Reverse, functional, targeted, combination
40
Which one of these is not a question the employer will ask?
What is your greatest strength
Where do you live
Why should we hire you
41
What is the correct order in channel distribution?
Wholesaler, producer, agent, consumer
Producer, agent, wholesaler, consumer
Consumer, producer, wholesaler, agent
42
What are the benefits of promotion?
To inform
To persuade
Increase sales
43
When all channel members perform specialized activities they _______?
Lower costs
Assign channel responsibilities
Distribute patterns
44
Which one of these is PSM monitoring used for?
8
5
7
45
What type of resume uses references?
No, because no job ever needs to know if you are trustworthy
Yes, because all jobs need to know if you are trustworthy
No, because not all of them are needed
46
Which on is a good example of psychographic segmentation
personalities
Social economics
Occasion response
47
What is the use for the objective summary in a resume?
To describe any work or assignment performed in any classes in the past
Write out what you want to do or accomplish
Describe any organization you’ve joined
48
Which one is a product strategy
Where will the product be distributed?
What product to make and sell?
What are consumers willing to pay?
49
Which ne of these examples are a functional trait?
Open, observe
Opportunity, optimistic
Observe, opportunity
50
Which one is not a market segmentation?
Geographic segmentation
Family segmentation
Demographic segmentation
51
What is a consumer?
A desire to satisfy a need
Ultimate user of a good
Someone you need to live off
52
What is marketing?
The process of Making food and eating
Promotion, and distribution of ideas
c. The ownership of a product and their satisfaction
The executing of the concepts of pricing
53
What are the 7 functions?
Selling, marketing information management, prod
Exchange, promotion, distribution, marketing information management
Pricing, distribution, promotion, financing
Selling, financing, needs
54
What should the first and last paragraph include?
Restate the reason you are writing
Whatever you want to say
Describe why your applying
55
Which one of these is crucial when going to an interview?
Food
Cologne
Eye contact
