Protecting the public by assuring foods are safe, sanitary and properly labeled; ensuring that human and veterinary drug

Food and Drug Administration (FDA)

To choose - the opportunity to choose among competing products

To make wise choices (competitive market vs. Monopoly)

Enforces laws that protect the environment, including restrictions on emissions and pollutants into our air, land, water

Environmental Protection Agency (EPA)

What does product stand for in the 4 "Ps"?

Tangible object or intangible service that gets marketed through the progra

Environmental Protection Agency

To safety - products must not endanger consumers' lives or health

Uses products safely - uses products correctly

To be heard - the government must consider consumer interests when making laws

To speak up - the consumer must make their options know

What does promotion stand for in the 4 "Ps"?

Communications that marketers may use in marketplace to increase awareness

To be informed - the company must supply accurate and complete information

To seek information and use it to make good decisions

What does Price stand for in the 4 "Ps"?

The amount a customer pays for the product

Orders a recall on a bad batch of harmful body soap

Food and Drug Administration (FDA)

What does place stand for in the 4 "Ps"?

The location where a product can be purchased

Threatens to shut down a chemical factory foe emitting harmful emissions into the air

Environmental Protection Agency (EPA)

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Consumer Unit 2 - Marketing and the Consumer

30 termsStudBud Administration5 plays

Imported from external platform

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Questions 30

Answers

1
Advertising is part of a marketing campaign
False
True
2
Protecting the public by assuring foods are safe, sanitary and properly labeled; ensuring that human and veterinary drug
Food and Drug Administration (FDA)
Federal Trade Commission (FTC)
Environmental Protection Agency (EPA)
Better Business Bureau (BBB)
3
To choose - the opportunity to choose among competing products
To make wise choices (competitive market vs. Monopoly)
To speak up - the consumer must make their options know
Uses products safely - uses products correctly
To seek information and use it to make good decisions
4
Enforces laws that protect the environment, including restrictions on emissions and pollutants into our air, land, water
Federal Trade Commission (FTC)
Better Business Bureau (BBB)
Food and Drug Administration (FDA)
Environmental Protection Agency (EPA)
5
Sells a product or service by convincing the customer that others are using it and they should join the crowd
repetition
bandwagon
claim
association
6
FTC means ....
Environmental Protection Agency
Better Business Bureau
Food and Drug Administration
Federal Trade Commission
7
Product, Price, Place, and Promotion is the 4 "Ps" of advertising
True
False
8
What does product stand for in the 4 "Ps"?
Communications that marketers may use in marketplace to increase awareness
The amount a customer pays for the product
The location where a product can be purchased
Tangible object or intangible service that gets marketed through the progra
9
BBB means ....
Federal Trade Commission
Food and Drug Administration
Environmental Protection Agency
Better Business Bureau
10
A dimple yet effective technique used to build, identity, awareness, and customer memory
claims
association
repetition
bandwagon
11
What "P" is the most important?
Price
Product
Promotion
Place
12
EPA means ......
Environmental Protection Agency
Better Business Bureau
Federal Trade Commission
Food and Drug Administration
13
Enforces truth in advertising laws, and it applies it to the same standards no matter where an ad appears (newspapers)
Federal Trade Commission (FTC)
Food and Drug Administration (FDA)
Environmental Protection Agency (EPA)
Better Business Bureau (BBB)
14
To safety - products must not endanger consumers' lives or health
To speak up - the consumer must make their options know
To make wise choices (competitive market vs. Monopoly)
Uses products safely - uses products correctly
To seek information and use it to make good decisions
15
Keeps records of complains of features a report card
Better Business Bureau (BBB)
Food and Drug Administration (FDA)
Federal Trade Commission (FTC)
Environmental Protection Agency (EPA)
16
FDA means .....
Better Business Bureau
Federal Trade Commission
Food and Drug Administration
Environmental Protection Agency
17
The media that you use during a certain time frame to promote a product, service, or an event
Marketing
Advertising
Advertising is part of a marketing campaign
18
Fines a toy company for making false claims in an internet ad
Federal Trade Commission (FTC)
Better Business Bureau (BBB)
Food and Drug Administration (FDA)
Environmental Protection Agency (EPA)
19
To be heard - the government must consider consumer interests when making laws
To make wise choices (competitive market vs. Monopoly)
To speak up - the consumer must make their options know
Uses products safely - uses products correctly
To seek information and use it to make good decisions
20
What does promotion stand for in the 4 "Ps"?
The amount a customer pays for the product
Tangible object or intangible service that gets marketed through the progra
The location where a product can be purchased
Communications that marketers may use in marketplace to increase awareness
21
Helps consumers find businesses they can trust, you make complains, keeps records of complains and offer a report card
Federal Trade Commission (FTC)
Food and Drug Administration (FDA)
Environmental Protection Agency (EPA)
Better Business Bureau (BBB)
22
To be informed - the company must supply accurate and complete information
Uses products safely - uses products correctly
To seek information and use it to make good decisions
To speak up - the consumer must make their options know
To make wise choices (competitive market vs. Monopoly)
23
What does Price stand for in the 4 "Ps"?
The location where a product can be purchased
Communications that marketers may use in marketplace to increase awareness
Tangible object or intangible service that gets marketed through the progra
The amount a customer pays for the product
24
Orders a recall on a bad batch of harmful body soap
Environmental Protection Agency (EPA)
Better Business Bureau (BBB)
Federal Trade Commission (FTC)
Food and Drug Administration (FDA)
25
Promotes specific features or makes assertions about what a product or service can do for the potential customers
repetition
bandwagon
association
claims
26
What does place stand for in the 4 "Ps"?
The amount a customer pays for the product
Tangible object or intangible service that gets marketed through the progra
The location where a product can be purchased
Communications that marketers may use in marketplace to increase awareness
27
The overall picture for how a company will promote, distribute, and price its products/services
Marketing
Advertising is part of a marketing campaign
Advertising
28
relating to a product or company with a famous person, a desirable state of being, or a powerful emotion
bandwagon
association
claims
repetition
29
Threatens to shut down a chemical factory foe emitting harmful emissions into the air
Environmental Protection Agency (EPA)
Better Business Bureau (BBB)
Federal Trade Commission (FTC)
Food and Drug Administration (FDA)
30
Enforces truth in advertising laws, and it applies it to the same standards no matter where an ad appears (newspapers)
Federal Trade Commission (FTC)
Food and Drug Administration (FDA)
Environmental Protection Agency (EPA)
Better Business Bureau (BBB)

Consumer Unit 2 - Marketing and the Consumer Flashcards | StudBud