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Vocabulary Flashcards | StudBud
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Vocabulary
Vocabulary
17 terms
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1
Comparing one product to another and saying it is weaker.
testimonials
snob appeal
name calling
transference
2
A product is backed by a celebrity or expert
transference
testimonial
glittering generalities
loaded words
3
This headline is bias.
False
True
4
The advertiser offers a discount or a coupon.
special offers
urgency
facts and figures
transference
5
What is another word for
corroborate?
disagree
deny
Confirm
expect
6
Using the product means the user is richer/smarter/better than everyone else.
bandwagon
snob appeal
emotional appeal
facts and figures
7
The advertisement makes it seem like everyone else has the product so you should too.
plain folks
emotional appeal
bandwagon
glittering generalities
8
The advertiser makes you feel like you need it right away
flattery
bandwagon
urgency
facts and figures
9
Messages that are made to influence someone's ideas or beliefs
symbols
love
propaganda
endorse
10
Using words that are positive and appealing but have no real meaning.
emotional appeal
transference
loaded words
glittering generalities
11
The advertiser does what they can to compliment you or praise you.
flattery
testimonial
snob appeal
emotional appeal
12
An example of bias is _________________.
hoping that people fail because you want to win.
thinking a group of people is better than another.
wanting someone to succeed.
hating someone because of the color of their skin.
13
A response based on facts.
bias
subjective
propaganda
objective
14
If a source or website is credible it means that it CANNOT be trusted.
True
False
15
Words with strong meanings
name calling
loaded words
transference
emotional appeal
16
Something that stands for or represents something else.
definitions
newspapers
symbols
abbreviation
17
Response based on personal opinion.
objective
media
subjective
unbiased
