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Sport & Entertainment Marketing
Sport & Entertainment Marketing
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A Quiz summarizing Units 1-4 of Sports & Entertainment Marketing
Flashcards
120 cards
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Practice quiz
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Host live
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Questions
120
Answers
1
Is this the correct definition of the term "Feature"
No
Maybe
Yes
2
Which of the following are segments of the entertainment/event industry?
Television
Publishing
Fine Arts
Music
3
Which of the following are factors that impact your media selection?
Cheapest option
Objective
Lead Time
Product
4
"Providing financial or other support to a sport event in exchange for recognition" Term?
Sponsorship
Team Member
Partnership
Paid Partnership
5
How can ad space be sold?
for free
Give discounts
Sell ad space between content
Write a review
6
A project plan helps
you give directions and keeps project on track
you to deal with uncertainty
you coordinate
you to stay organized
7
Relationships between sponsor and sponsee is a partnership.
Maybe
True
False
IDK
8
Which of the following contribute to the attractiveness of a venue?
Team
Coaching Staff
Amenities
Parking
9
Which is not a factor affecting pricing of SEM products?
Lead Time
Smoothing
Market Demand
Customers input
10
Plain text emails aren't easy to create and are not common.
False
True
11
"(Statement or ads) by a user of the product proclaiming the products benefits"is a Testimonial
False
True
12
Scheduling a tournament has 8 key procedures
False
True
13
Early bird ticket is when you buy the ticket at a discounted price because you bought it early.
False
True
14
Quantitative->Quantity
True
False
15
There are no disadvantages to Market Segmentation
True
False
16
"An action made by a celebrity or well known person" defines what term?
Partnership
Endorsement
Appearance
Resolution
17
What are the 4 sources of feature benefit information?
Consumer Reports, Fox News, CNN, newspaper
Consumer reports, Company Websites, Angie's list, Blogs
18
An effective Newsletter has ____ content
Resourceful
Catchy
Fun
Informing
19
What are the four categories of sports consumers?
Sponsors, Athletes, Spectators, Game Crew
UnorganizedParticipants,Spectators, Sponsors,OrganizedPartic
Organized Participants, Vendors, Sponsors, Spectators
Unorganized Participants, Celebrities, Sponsors, Spectators
20
Which of the following is not the purpose of a sales presentation?
Make a proposition/sell a product or idea
To pass time
To inspire and motivate
Communication info
21
The goal of direct mail is to ____ & _____
generate a response, not a sale
generate a sale, not a response
22
Advertising has more advantages than disadvantages
True
False
23
Which of the following are not the four characteristics of geographic market segmentation?
Height
Region
Climate
Population Density
24
Project Planning tools can help you identify a timeline.
False
True
25
How many different types of benefits are therein the sport/event industry?
3
4
1
2
26
Which of the following is not a method of advertising?
Publication
Direct Mail
Magazine
Door-to-Door
27
Why do marketers use external data?
It's free
Provides Comparison
Improves understanding of the problem
Efficient
28
Nothing sells like a_____
Merchandise
Celebrity endorsement
Food
29
Where would you see signage?
Uniform
Scoreboard
Racecar
Sideline
30
What is the function of personnel at a venue?
Coaching staff
Parking Staff
Ushers
31
Quantitative Data can't be measured.
True
False
32
You want a watermark or some sort of security on your ticket to prevent scamming.
True
False
33
Endorsements & licensing have the same ___ and also the same___
manner, disadvantages
publicity, fees
Manner, binding
advantages, disadvantages
34
Direct communication to inform and persuade customers to make purchase decisions is?
Personal Selling
Company Selling
35
"A drawing in which people are given equal chance to win" defines Lottery
False
True
36
Which of the following are categories of sports products?
Sports Information
Promotion
Personal Training
Sporting Goods
37
Health and Economic Analysis are the two main reasons people participate/attent events.
True
False
38
"Describes how a product or service will directly offer a user a solution." What is this term?
Marketing
Benefit
Perk
39
Qualitative Data deals with numbers.
False
True
40
Why would a celebrity want to appear at your event?
its cool and fun
Generates more excitement & attendance
Attracts the media
way to attract target market
41
You want your logo to appeal to your Target Market.
False
True
42
How can you capitalize on a celebrity appearance?
have a production schedule
Book the celebrity in advance
pocket the money
assigning a point person
43
"Detailed Timelines that establish when each activity will be preformed." is a Product Schedule
True
False
44
Why would technology be used to create a tournament schedule?
Highly effective
Cost saving
Fast
Easy to use
45
HTML is?
I still think it's a sauce
Some sort of sauce
Code used to create webpages
Words on a screen
46
Where can Sports & Entertainment marketing advertising materials be sold?
Programs
Year Books
Internet
Tickets
47
A professional press release will be
computer generated
Typed
Hand written
48
Selection of media is important because it is the_____expenditure of an ad budget
Smallest
Largest
49
E-Mail Marketing-"Sending promotional messages across computer networks"
False
True
50
Data collected from internal or external sources or from marketing research is?
Facts
Marketing Information
Entertainment
Relationship
51
Scripts are a big part of presentations.
True
False
52
There are how many different types of logos?
7
50
9
6
53
Something that actually exists; reality; truth
Guesses
idk
Hypothesis
Facts
54
There are 9 different factors that impact a Production Schedule.
True
False
55
Endorsements AREN'T legal & binding contracts that the company/celebrity must adhere to.
False
IDK
True
56
How long is the typical contract length for a multi-purpose venue? (Naming Contract)
1-2 years
40 years
3-20 years
37 years
57
There are 9 components to a Project Plan.
True
False
58
"Unique task with a beginning and an end" defines?
Business
Accommodation
Sports
Project
59
Which of the following is not a format of direct mail?
Telemarketer
Catalog
Flyers
Postcards
60
Sponsors want recognition and affiliation from sponsorships.
True
False
61
What of the following are types of Advertising Media?
TV Show
Direct Mail
Internet
Broadcasting
62
These are NOT the two main categories of event marketing
False
True
63
There are how many different techniques for identifying sport/event motivators?
11
3
7
25
64
Which one of these is not a business in the sport/event industry?
Coordinator
Security
Advertising
Media
65
Sources of Internal Data are
News Articles
Schedules
Sales Reoprts
Budgets
66
What are the different ways advertising can appeal to customers?
Less than perfect appeal
Bandwagon appeal
Edorsement
Scarcity appeal
67
Setting prices lower than the competition is?
Skimming
Elasticity
68
An effective website should be
Random and easy to navigate
Concise and easy to navigate
69
In order to get a career in the Sport/Event Marketing Industry, what traits/skills do you need?
Background in Marketing
Background in Communications
Internships/Volunteer experience
Athletic Capabilities
70
A project plan is more detailed than a production schedule.
True
False
71
"Includes the group of all potential customers who share common needs" is a Group
False
True
72
Which of the following are characteristics of demographic market segmentation.
Income
Gender
Education
Age
73
Data that originates from outside the organization is?
Stolen Data
Third Party Data
External Data
Internal Data
74
Always prepare for a project plan to ____
Stay the same
Change
75
How many different types of Advertising are there?
5
3
10
8
76
How many different tactics of Direct Mail are there?
4
2
7
0
77
Data can be ___ & ___
counted and recorded
gained and lost
observed and measured
traded and found
78
There are 13 different factors that come into play when planning a tournament.
True
False
79
Which of the following are advantages of of Online Advertising?
Worldwide opportunities
Target Audience
Scalability
Cost-effective
80
What is the MAIN reason a team/sports company would sell ad space?
Make other companies known
Increase revenue
81
A press release
position the business's image
create good CR
keeps the business in the public eye
introduces new products
82
Which of the following is not apart of the process for developing a Project Plan
Precisely define the Project
Monitor failures
Risk Management
Identify Goals
83
A time frame is a crucial part of planning a tournament.
False
True
84
What are the different groups of marketing?
Local
Mass
New
Target
85
There are 18 different ways that Mobile Marketing can be used
False
True
86
Media Relations keeps us informed, entertained and enlightened of sporting events
True
False
87
"When a company will expose their products/logo at an event without authorization" defines?
Brand Launching
Ambush Marketing
Scams
88
A prediction is a "forecast of something to happen"
False
True
89
Which of the following is not a type of Medial Relationships?
Interactive
Proactive
Reactive
Inactive
90
Internal Data is inexpensive
True
False
91
All of the following are types of print ads except
Journals
Newspaper
Magazines
Talk Show
92
Data collected by someone other than the user is?
Third Party Information
Primary Information
Secondary Data
93
"Channels communication-information travels through them to consumers" defines?
Advertising Media
Mail Men
Radio Waves
94
Why is it important to establish a good relationship with customers and fans?
Long term loyalty
Commission
Grow fanbase
95
What are the two different ways you can find media costs?
RCI, CTC
CPM, CTC
CPM, GRP
GPM, CTC
96
Ads can be sent through email, text messages and letters
True
False
97
What are the main types of amenities that should be offered to fans?
Traffic Patters
Concessions
Wi-Fi
Winning team
98
How many different types of tournaments are there?
5
34
1
7
99
Design of a ticket makes it worth more
True
False
100
Bulletin issued periodically to inform a group about a business/organization defines what?
Customer service
Poster board
Newsletter
Board at the post office
101
Price changes has little to no impact on sales is?
Elastic
Inelastic
102
There are how many categories of Disagreeable Customer?
9
7
3
1
103
What are the different types of Mobile devices used for marketing?
Home Phone
Apps
Mobile Phones
Desktop
104
Unsold tickets are____ & _____
perishable and can be re sold
perishable and can never be sold again
free and valuable
105
There are how many components to a Production Schedule?
12
2
8
5
106
"Specific plan for accomplishing a project's objectives." defines Project Plan.
False
IDK
True
107
Broadcasting Media uses one of the following types of advertisements
Posters
TV Networks
Magazines
108
Which two of the following are types of newsletters
Spoken
Printed
Online
Hand written
109
What is the purpose of signage?
Increase brand awareness
Its fun
Keep audience engaged
Increase revenue through promotions
110
Which of the following are types of e-mail recipients?
Potential Customer
Discussion Group Members
Random emails that are found
Current Customer
111
Sales promotion is a____ part of Sports & Entertainment Marketing
expensive
Small
Major
cheap
112
Purpose of using a Production Schedule?
Allocation of resources
for fun
Organized, on time
Management
113
An"implied but not obvious" benefit is a?
Unique Benefit
Hidden Benefit
114
Which of the following are types of email marketing?
Double Opt-in
Opt-Out
Opt-in
Spam
115
What is the correct order of preparing a feature/benefit chart?
Align the feature, Identify
Identify each feature, align feature
116
Public Relations and Media Relations are the exact same thing
True
False
117
There are more disadvantages to email marketing than advantages.
False
True
118
Internal Data will never be biased
True
False
119
Sponsorships will____and___
Lower recognition and sales
Increase Public and Community Relations
Introduce new products
Drive the company into the ground
120
Psycho graphics play a big part in marketing
False
True
