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Unit 10: Channel Management Flashcards | StudBud
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Unit 10: Channel Management
Unit 10: Channel Management
49 terms
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This is the review for the unit on Channel Management.
Flashcards
49 cards
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Practice quiz
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Questions
49
Answers
1
This is a small retailer offering items such as gas, snacks, soft drinks, and tobacco products.
Mixed-Merchandise Retailer
Convenience Store
Department Store
Specialty Retailer
2
An inventory system that means that the inventory level is kept low and resupplied as needed.
Industrial Inventory Control System
Just-in-Time Inventory
Physical Inventory System
Perpetual Inventory System
3
This is the fastest, but most expensive, mode of transportation:
trucks
pipelines
ships and boats
airplanes
4
Wal-Mart owns trucks to transport its goods for their stores. This is an example of a:
Common Carrier
Contrac Carrier
Piggyback Service
Private Carrier
5
Home Depot is a retailer that is focused on one type of merchandise and offers a wide selection
mixed merchandise retailer
category killer or big box retailer
service retailer
Speciality or limited line retailer
6
This is the process of efficiently delivering products to customers.
Logistical Selling
Industrial Engineering
Channel Management
Graphic Design
7
Businesses who do not own the goods they sell but act as intermediaries
Wholesalers
Agents
8
Channel management is a marketing activity associated with the marketing mix element of:
place
price
promotion
product
9
__ involves the locations and methods used to make the product available to customers.
Pricing
Distribution
Production
Promotion
10
This brings the sales message to customers using mail, e-mail, a website, or social media.
Traditional Store Retailing
Non-Store Direct Marketing
11
With a farmer's market, the producer sells the product straight to the final consumer:
Promotional Distribution
Direct Distribution
Industrial Distribution
Indirect Distribution
12
Distribution has always been the most challenging and complicated part of the marketing mix.
False
True
13
Carries 9% of the tonnage moved, carries heavy, bulky items like grain, minerals, lumber, coal.
trucks
ships and boats
railroads
airplanes
14
Uses standardized shipping containers and multiple modes of transportation:
Intermodal Freight
Intercostal Freight
Industrial Shipping
Intercostal Shipping
15
Products often move through very long channels of distribution.
False
True
16
Today, 90% of global trade is seaborne and is shipped using 700 million of these:
standardized shipping containers.
industrial strength cardboard boxes.
17
Most frequently used form of freight transportation and the most flexible.
Trucks
Ships & Boats
Trains
Pipelines
18
The amount of money left for buying goods.
Industrial Balance
Budget Balance
Want Slip
Open to Buy
19
Mary Kay Cosmetics is a company that sells products directly to the consumer:
visual merchandising
non-store retailing
atmospherics
franchising
20
A wholesaler who takes title to the goods they sell and provides many services.
Rack Jobber
Member Club
Drop Shipper
Merchant Wholesaler
21
It is likely that most products will be transported using only
one
method of transportation.
True
False
22
This is the path a product takes from the producer to the ultimate consumer:
Channel of Distribution
Industrial Channel
Promotional Channel
Marketing Channel
23
The ancient trade route linking China with the West. Carried goods between Rome and China.
The Northwest
The Appian Way
The Silk Road
The Great Wall of China
24
O’Reilly auto parts offers products from one category of merchandise, this is an example of a
Specialty Retailer
Category Killer
Mixed Merchandise Retailer
Service Retailer
25
Walgreens offers products from several different product categories, this is an example of a:
service retailer
mixed merchandise retailer
category killer or big box retailer
speciality or limited line retailer
26
Walmart known for low prices due to large volume sold and efficient distribution methods.
Discount Store
Department Store
Specialty Retailer
Convenience Store
27
A vendor will provide an _ or an itemized billing statement with terms of payment for the order
Receiving Record
Invoice
Inventory
Purchase Order
28
A system that tracks the amount of a product on hand by maintaining records on sales.
Physical Inventory System
Just-in-Time Inventory
Industrial Inventory Control System
Perpetual Inventory System
29
This transportation system is expensive to construct and can be difficult to maintain.
trucks
ships and boats
airplanes
pipelines
30
These buy in large quantities from manufacturers, store the goods, and then resell them.
Wholesalers
Channel Captains
Agents
Brokers
31
Nonprofit organizations that do not compete in the business world.
consumer market
institutional market
industrial market
retail maket
32
Another name for middlemen who help move products from the manufacturer to the final user.
Channel Captians
Wholesalers
Agents
Intermediaries
33
These are companies that offer products for sale to other businesses:
Vendor
Receiving Record
Inventory
Purchase Order
34
Most countries have container ports designed for standardized shipping containers.
True
False
35
Businesses that offer a variety of consumer products to members through a warehouse outlet.
Drop Shipper
Warehouse Retailer
Merchant Wholesaler
Rack Jobbers
36
Macy’s offers a wide variety of consumer goods in different product categories:
Specialty Retailer
Convenience Store
Mixed-Merchandise Retailer
Department Store
37
A __ is a form listing the variety, quantity, and prices of products to be ordered.
Receiving Record
Inventory
Purchase Order
Invoice
38
Pipelines are the safest method of transportation, but people are still concerned.
True
False
39
Manage inventory for retailers by counting stock, refilling and maintaining store displays.
Merchant Wholesaler
Rack Jobbers
Drop Shipper
Member Club
40
The final business organization in an indirect channel of distribution for consumer products:
wholesaler
intermediaries
retailers
agents
41
This inventory system determines the amount of product on hand by visually counting the items.
Industrial Inventory Control System
Physical Inventory System
Just-in-Time Inventory
Perpetual Inventory System
42
__ is the assortment of products maintained by a business.
Inventory
Purchase Order
Vendor
Receiving Record
43
This channel includes other businesses between the producer and the consumer:
Indirect Channel
Industrial Channel
Direct Channel
Promotional Channel
44
Online retailers like Amazon have disrupted traditional methods of retailing.
False
True
45
Efficiently and effectively moving products and materials through the distribution channel.
Supply Chain Management
Physical Distribution
All of these are correct.
Logistics
46
A company that provides transportation services to any business in its operating area for a fee
Private Carrier
Piggyback Service
Contract Carrier
Common Carrier
47
The area where deliveries are made
the inventory space
the shipping location
the receiving room
the loading dock
48
This wholesaler owns the goods but the goods are shipped directly from the producer.
Warehouse Retailer
Drop Shipper
Full-Service Wholesaler
Rack Jobbers
49
Currently, air transportation is less than _ percent of the total ton-miles of freight shipped.
25%
50%
15%
1%