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Fashion Merchandising mid-term review Flashcards | StudBud
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Fashion Merchandising mid-term review
Fashion Merchandising mid-term review
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Flashcards
30 cards
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Questions
30
Answers
1
Styles worn by factory workers that are adopted by higher income levels. What theory is this.
horizontal flow
trickle up
trickle across
trickle down
2
The lifespan of household products in terms of colors and pattern is:
8 yrs
6 yrs
4 yrs
10 yrs
3
Designs which are copied from more expensive garments are:
staples
classics
knock-off
fads
4
The slang term for big jewelry
ring bling
bling bling
big time
king bling
5
Abercrombie & Fitch targets a youth market. This is which type of segmentation?
psychographic
demographic
behavioral
geographic
6
Good economic times...
decelerate the fashion movement
have little effect on fashion
result in consumer spending
accelerate the fashion movement
7
The smallest unit in the textile industry
denier
yarn
hand
fiber
8
A loose, bright-colored african tunic is called
chemise
dashiki
dirndl
sheath
9
One who designs by changing or adapting designs of others is a
couturier
Stylist
couturiere
freelance designer
10
Which is a major fashion service:
Doneger Creative service
The Color Marketing Group
Huepoint
Plantone
11
Chemical processes that remove color and spots from fibers is
bleaching
finishing
wash
dyeing
12
Which is the largest and most economically important retail segment of the apparel industry?
accessories
infants and children
menswear
womenwear
13
Amy purchase a cashere sweater to give to her mother for Christmas. Amy is...
customer
wholesaler
consumer
producer
14
Fashion forecasters are least concerned about
new styles
new fiber development
popular colors
trends in retail store design
15
Fiber production, yarn production, and fabric manufacturing characterize the:
apparel manufacturing segment
textile segment
retail segment
auxiliary group
16
Stirrup pants were extremely popular during which decade?
1960s
1940s
1970s
1980s
17
Which is the driving force behind the free market system/
scarcity
profit
entrepreneurship
competition
18
Which is NOT a megabrand
Worthington
Tommy Hilfiger
Old Navy
Michael Kors
19
Collars, sleeves and shoulder treatments are examples of
details
textures
styles
trimmings
20
Manufactured fiber made from coal and petroleum
flax
nylon
polyester
acrylic
21
The segment of the apparel industry that is especially important in poor economic times is:
menswear
Infants and children
accessories
womenswear
22
The basis for psychographic segmentation is?
education level
lifestyle
customer location
income
23
During the rise stage of the fashion cycle
the price of the fashion goes up because of increase demand
Retail fashion buyers order in quantitiy
Consumer lose interest
promotion is focused on closeout pricing
24
The diagonal grain of a fabric is the
warp
bias
weft
fiber
25
An example of a trade publication for fashion is
Vogue
Seventeen
Women Wear Daily
GQ
26
Which on is NOT a natural fiber?
flax
cotton
rayon
silk
27
The fashion center primarily on the west coast
Los Angeles
Seattle
New York
Dallas
28
The four major segments of the fashion industry are:
apparel, domestic, promotion, and textile
apparel, household, retail, and textile
apparel, auxiliary, retail, and texile
auxiliary, domestic, promotion, and retail
29
Reversals or abrupt changes in fashion styles are a results of:
fashion extreme
seasonal fads
knock-off
flops
30
Fashion trends seem to recur every
20-30 yrs
30-40 yrs
40-50 yrs
10-20 yrs