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Marketing Chapter 1 Flashcards | StudBud
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Marketing Chapter 1
Marketing Chapter 1
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Questions
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Answers
1
Tangible items that have monetary value and satisfy your needs and wants.
selling
goods
place
services
2
What star did Britney Spears work with to record the 2021 hit“Hold Me Closer”,first song release since her conservatory
steven tyler
queen
eminem
elton john
3
Who directed the 1997 film,
Titanic
?
Christopher Nolan
Jon Favreaux
James Cameron
Steven Speilberg
4
The attributes of a product or service that make it capable of satisfying consumers’ wants and needs.
selling
goods
customer profile
utility
5
Deciding how goods get into customers hands
channel management
utility
product
place
6
Includes naming the product & deciding how to match the target market’s needs.
promotion
marketing mix
product
selling
7
Obtaining, developing, or improving a product.
selling
promotion
product/service management
marketing mix
8
Who were the original three judges on
American Idol
?
Simon Cowell, Randy Jackson, and Paula Abdul.
Simon Cowell, Randy Jackson, and Katy Perry.
Katy Perry, Randy Jackson, and Paula Abdul.
Luke Bryan, Randy Jackson, and Paula Abdul.
9
Providing customers with goods and services they want
services
pricing and price
marketing mix
selling
10
It is important to have a product available at a certain time of year or a convenient time of day.
goods
time
place
product
11
Includes the four basic Ps.
marketing mix
target market
marketing concept
Marketing
12
Activities related to advertising, personal selling, sales promotion, and publicity.
channel management
consumer market
product
promotion
13
The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges
Marketing
marketing concept
target market
market share
14
What high school subject did Walter White teach on
Breaking Bad
?
History
Biology
Physics
Chemistry
15
All people who share similar needs and wants and who have the ability to purchase a given product.
market planning
target market
market share
marketing mix
16
What is the name of the fictional paper company that Michael Scott works at on The Office?
Difflin Munder
Rifflin Dunder
Dunder Mifflin
Mifflin Dunder
17
Understanding the concepts & strategies used to develop and target specific marketing strategies to a select audience.
channel management
market planning
marketing concept
product
18
The percentage of the total sales volume generated by all companies that compete in a given market.
marketing mix
channel management
promotion
market share
19
Consists of consumers who purchase goods and services
marketing concept
consumer market
customer profile
Marketing
20
The means of getting the product into the consumer’s hands.
channel management
goods
place
product
21
Intangible items that have monetary value and satisfy your needs and wants
place
services
promotion
goods
22
The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the firm.
marketing concept
marketing mix
Marketing
product/service management
23
Businesses that buy products for use in their operations
target market
industrial market
consumer market
market planning
24
Who played the role of Elvis Presley in the 2022 film
Elvis
directed by Baz Luhrmann?
Johnny depp
Ryan Reynolds
Austin Butler
Brad Pitt
25
Lists information about a target market such as age, income, ethnicity, lifestyle, etc.
customer profile
target market
marketing mix
marketing concept
26
Deciding how much to charge for goods and services. This is what is exchanged for the product.
services
pricing and price
selling
product/service management
