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Chapter 8 Mass Media and Public Opinion Flashcards | StudBud
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Chapter 8 Mass Media and Public Opinion
Chapter 8 Mass Media and Public Opinion
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1
Who was the first President to make good use of radio during his fireside chats as a means of communicating?
Franklin D. Roosevelt
John F. Kennedy
Richard Nixon
Ronald Reagan
2
The confidence interval of a public opinion poll is call the
universe
margin of error
random sample
bias margin
3
What are: those attitudes held by a notable percentage of the population on government matters?
public opinion
mass media
public agenda
public affairs
4
What aspects of public opinion are most difficult to measure?
accuracy of the sample
intensity, stability, and relevance of opinions
age, race, and gender
issues and biases
5
What is the name of the agency that regulates the radio and television?
Federal Communications Commision
Federal Election Commission
National Public Radio
National Broadcast Company
6
Which form of mass media is probably most influential on public opinion?
talk radio
newspapers
magazines
television
7
Electronic communication through sound and image
Print media
Broadcast media
Blogs
Newspapers
8
The first step in the polling process is to
construct a sample
ask well-drawn questions
define the universe
analyze findings
9
Which of the following is most likely to have a negative impact on presidential approval ratings?
Recovering hostages
A low unemployment rate
The watergate scandal
The response to 9/11
10
Which explains a problem with the sample of a straw poll?
It is not random
It is random
It is too small
It is too large
11
Why is media not a good way to measure public opinion?
The media often are ignored by elected officials
The media often reflect only the views of a vocal minority
The media often emphasize the majority's view
The media often withhold information they receive
12
Which form of mass media has suffered a sharpest decline in popularity in recent years?
TV
Radio
Internet
Newspapers
13
Schools influence a child's political development by teaching which of the following?
school mandates
family values
team sports
American values
14
What amendment protects the freedom of media to report on government activities?
2nd
4th
13th
1st
15
What makes a scientific poll “scientific”?
It is conducted using computers
It is constructed with a random sample
It ask questions to a large # of people
It is conducted by scientists
16
Which of the following is the most acurate to measure public opinion?
Scientific Polling
Elections
The Media
Straw Polls
17
Why does the mass media often focus more on entertainment than news?
so the shows aren't boring
to help actors' careers
to get advertising money
to raise money for charity
18
A means of communication that reaches large audiences
mass media
public affairs
public opinion
print media
19
The time early in a president's term when they have a high approval rating.
The election buzz
The rally effect
The scandal impact
The honeymoon effect
20
As a poll's sample size decreases, what happens to its margin of error?
It increases.
It decreases.
It remains constant.
There is not one.
21
The population a poll wants to measure is called the
margin of error
universe
quota sample
pollsters
22
All of the following are required for a valid public opinion poll EXCEPT...
non-biased questions
a well-educated public
a random sample
a large sample size
23
A polling questions that leads respondants to a certain answer is called...
a pull poll
a variety
a push poll
a quota sample
24
Which presidential debate proved the superficiality of TV?
Nixon v. Kennedy
Trump v. Clinton
Carter v. Ford
Roosevelt v. Dewey
25
Which usually provides political news in greater detail than other forms of media?
newspapers
radio
peer groups
television
26
Children first begin to learn about politics and current events from...
the mass media
their teachers
their peers
their family