Social Media and Society Final Review

What is an engagement rate?

When consumers have more choices of who to do business with or buy from, it means….

What is true about influencers?

Social media has led to consumers having more choices of who they want to do business with.

Niche media is a new concept that developed with the start of the internet.

What is employee engagement?

Journalism and mass media are the same thing - they both are aimed at reaching large audiences with something.

What is true about X/Twitter? Select all that apply.

Which terms describes the action for determining what information is reported or not, what sources are used, photos,etc.

Social media is capable of enhancing or destroying the trust we have a brand.

What are some things that are true about stakeholder theory?  Select all that apply.

What is corporate social responsibility?

Which type of influencer has the highest engagement rate?

Social listening isn't that big of a deal when it comes to social media strategy.

Which social media platforms require more involvement?

What is trending content?

Which of the following describes an echo chamber?

What is true about an enterprise social network?

There is a part of the government that oversees influencer regulations.

We can't determine rather social media has more positive or negative uses - it is subjective, and a mixed bag.

What are the four types of media we talk about that make up an integrated approach to communication?

What is a stakeholder?

What is the relationship we discussed in class between silos and social media?

What is a silo within a company?

What is true about Threads as a platform? Select all that apply.

Digital media brings us built in data that tells us more about audience and how our content performs.

Social media causes brands to ____________.  (Select all that apply).

Which of the following is NOT true about social media in regards to business use?

__________ is the most important stakeholder group.