Persuasive Techniques Quiz Definitions

Question 1

Testimonies using a popular figure such as a celebrity to endorse a product.

Accepted Answer

Celebrity Endorsement

Question 2

Saying things such as 9 out of 10 people prefer this product...

Accepted Answer

Facts and Figures

Question 3

Writing that is false or misleading

Accepted Answer

Rhetorical Fallacy

Question 4

Making you feel like you need the product right away

Accepted Answer

Urgency

Question 5

The repeat of an idea so that you think it must be true.

Accepted Answer

Repetition

Question 6

What PT is being used in this commercial?

Accepted Answer

Bandwagon

Question 7

The attempt to persuade the consumer that something is good because everyone is using it.

Accepted Answer

Bandwagon

Question 8

A catchy phrase used in an advertisement or political campaign.

Accepted Answer

Slogan

Question 9

What PT is being used in the Commerical

Accepted Answer

Celebrity Endorsement

Question 10

Using words that glitter or sparkle so you will buy the product.

Accepted Answer

Glittering Generality

Question 11

Words with strong association such as DISHONEST or WASTEFUL.

Accepted Answer

Loaded words

Question 12

People just like you buy the product

Accepted Answer

Plain Folk

Question 13

Advertisement that a company uses to offer consumers an appealing deal and then change the deal

Accepted Answer

Bait and Switch

Question 14

Giving someone or something a ll¨bad name,¨ so others will dislike him/her or it.

Accepted Answer

Name-Calling

Question 15

Using this product means you are using the ¨best¨ product.

Accepted Answer

Snob appeal

Question 16

Convinces the consumer that if they don´t make the purchase, something will happen.

Accepted Answer

Appeal to Fear

Questions 16