CONSUMER EXPERT

Question 1

Exploits the desire of most people to join the crowd or be on the winning side:

Accepted Answer

Bandwagon

Question 2

Consumers have a right to seek __________ if they have a problem with a product or service.

Accepted Answer

redress

Question 3

The consumer's right to be ? is by the facts provided in advertisements and on labels.

Accepted Answer

Informed

Question 4

18. Price is not always an indicator of _______ in a product.

Accepted Answer

Quality

Question 5

24. Be ready to process your _____ if you have a problem with a purchase

Accepted Answer

Claim

Question 6

22. Taking items from a store without paying for them is

Accepted Answer

Shoplifting

Question 7

The return of money for an unsatisfactory purchase.

Accepted Answer

refund

Question 8

This advertising technique is all about creating a character to ad campaign.

Accepted Answer

Product Character

Question 9

Polite and respectful manner with salespersons and other customers.

Accepted Answer

Courteous

Question 10

Manufacturer's promise to repair or replace a faulty product.

Accepted Answer

Warranty

Question 11

A catchy phrase to help consumers remember a company, brand or product:

Accepted Answer

Slogan

Question 12

Impresses with facts and data even if they have little or no meaning to the product/service:

Accepted Answer

Statistics

Question 13

Carefully researching the features, benefits, pricing and quality of products or services.

Accepted Answer

Comparison Shopping

Question 14

16. Work performed for others, such as a haircut or car repairs, is called

Accepted Answer

Services

Question 15

Makes consumers laugh and creates an emotional link with the product:

Accepted Answer

Humor

Question 16

When a decision to buy is made suddenly, without planning or thought.

Accepted Answer

Impulse

Question 17

Stores that carry a limited selection of items at low prices.

Accepted Answer

Discount stores

Question 18

When buying any product or service, this item is proof of purchase.

Accepted Answer

Receipt

Question 19

Sounds, songs, or pictures that appeal to the senses:

Accepted Answer

Sense Appeal

Question 20

23. On-line services and the Internet include __________ shopping centers.

Accepted Answer

Electronic

Question 21

Products made for sale, such as electronics or clothes, are called:

Accepted Answer

Goods

Question 22

A message that tries to persuade consumers to buy a product or service.

Accepted Answer

Question 23

Product or service is easily identifiable with a celebrity:

Accepted Answer

Endorsement

Question 24

19. A store that carries only one manufacturer's product(s), at lower prices, is called

Accepted Answer

Factory Outlet

Question 25

21. When a guarantee runs out, it

Accepted Answer

Expires

Question 26

25. A person who buys goods and services is called a(n) _______

Accepted Answer

Consumer

Question 27

Ads designed to make people fear the consequences of their actions:

Accepted Answer

Emotional Appeal

Question 28

After purchase, trading one item for another.

Accepted Answer

Exchange

Question 29

Ads with ________________ may be memorable but have nothing to do with quality

Accepted Answer

Slogans

Question 30

17. Before you make any purchase, you should _________ the product

Accepted Answer

Evaluate

Question 31

An informed shopper reads _______ on foods, clothing and appliances.

Accepted Answer

Labels

Question 32

20. Information ads describe the ________ of a product or service.

Accepted Answer

Features

Question 33

A store's rules concerning the return or exchange or merchandise

Accepted Answer

Policy

CONSUMER EXPERT

Questions 33

CONSUMER EXPERT

Questions 33