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Quiz! para la evaluación formativa

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Questions 9

Answers

1
What country is the biggest as measured by world trade?
China
The US
India
Brazil
2
What is secondary data?
Information recorded after the project
Facts and figures obtained by watching people
Facts and figures already recorded prior to the project
Data collected at a secondary school
3
Social media and data analytics are a source of primary data
False
True
4
What are the types of marketing information?
Internal and external data
Primary and secondary data
Data analytics and data mining
Surveys and Polls data
5
Key elements to consider in deciding how to collect data are concepts and data
True
False
6
Protectionism affects global trade through tariff and quote policies by individual countries
True
False
7
What is the first step for conducting a marketing research?
Collecting relevant information
Developing a research plan
Developing findings
Defining a problem
8
Identify one of the major developments that have influenced world trade and global marketing?
Lack of global communication
Poor mechanisms of market research
Economic protectionism by individual countries
The non-presence of a networked global marketspace
9
What is marketing research?
Process of reading people´s minds and guessing on their outcomes
Process of collecting data before having a problem
Process of defining a problem and opp, collecting data to store it
Process of defining a problem and opp, collecting data to make decisions